Paid Search Channel Manager
Paid Search Channel Manager
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Job Description
Morningstar is looking for an entrepreneurial handson and analytical marketer to join our Performance Marketing team under the B2B Central Marketing team. Youll help bring brand crossportfolio and product marketing digital campaigns to life for our B2B business through paid media primarily managing our paid search and programmatic channels. This role is an exciting opportunity to lead some of our highest impact channels and directly contribute to essential business goals generating qualified web traffic lead volume and pipeline creation.
Youll work with teams throughout MorningstarBrand and Portfolio Demand Generation Product Sales Design and othersto launch and optimize digital campaigns across channels. Outside of Morningstar you will help manage our agency partner LQ who will manage daytoday operations of our paid search efforts. The ideal candidate is uptodate on the latest digital and search engine marketing SEM trends has a strong technical background in the ad platforms and has a mindset of analytics and optimization. You have a passion for creating and executing multichannel campaigns that drive measurable results.
This position is based out of our Chicago office and hybrid attendance is required.
Job Responsibilities:
- Directly manage paid search media efforts including strategy development testing and reporting for strategic products overseeing paid search strategy and implementation for Morningstars B2B Businesses.
- Create and execute strategies for evergreen or gotomarket initiatives that drive new customer acquisition database growth and/or revenue through digital channels like SEM Programmatic Display and Media buying.
- Collaborate with our paid search agency partner aligning their workload and resources to deliver on strategic initiatives.
- Perform account audits and ROI analysis and report all data findings as well as identify strategies for continual improvement.
- Routinely manage our inhouse campaigns ad groups and keywords for optimal performance.
- Bring subject matter expertise into all our thinking and planning. Stay current on digital marketing best practices and find the bridges to apply them.
- Understanding of offline conversion tracking and custom bid models. Track lead progression through the sales funnel (through CRM and marketing automation platform) and make recommendations for improvements for increased sales conversion rate.
- Develop implement and continuously evolve best practices for digital media campaign management
- Collaborate on data measurement & reporting strategies to demonstrate a clear ROI from our efforts. Create accurate forecasts and projections of ROI for future campaign planning.
- Maintain media budget and billing provide budget recommendations to maximize performance
- Ensure Morningstars brand is well represented across digital properties
Qualifications:
- 34 years of paid search and or relevant digital marketing experience
- A history of developing businessdriving integrated Paid Search and Media programs for clients ranging from midmarket to enterprise B2B
- Deep understanding of web analytics and conversion optimization
- Handson experience in Google AdWords and Microsoft Ads and other programmatic ad buying platforms
- Ability to solve problems and identify opportunities using data & analytics market research and strategic frameworks
- Experience managing complex multiplatform digital marketing strategies across clients
- Experience working within a content management system analytics tool A/B testing tool and marketing automation tool. Technologies available are Bizible 6sense BrightEdge Google Analytics Google Optimize and Eloqua.
- A deep appreciation for the role of creative and design in marketing effectiveness
- Datadriven approach to marketing challenges
- Bachelors degree preferred
Compensation and Benefits
At Morningstar we believe people are at their best when they are at their healthiest. Thats why we champion your wellness through a widerange of programs that support all stages of your personal and professional life. Here are some examples of the offerings we provide:
- Financial Health
- 75 401k match up to 7
- Stock Ownership Potential
- Company provided life insurance 1x salary commission
- Physical Health
- Comprehensive health benefits (medical/dental/vision) including potential premium discounts and companyprovided HSA contributions (up to $500$2000 annually) for specific plansand coverages
- Additional medical Wellness Incentives up to $300$600 annual
- Companyprovided long and shortterm disabilityinsurance
- Emotional Health
- TrustBased Time Off
- 6week Paid Sabbatical Program
- 6Week Paid Family Caregiving Leave
- Competitive 824 Week Paid Parental Bonding Leave
- Adoption Assistance
- Leadership Coaching & Formal MentorshipOpportunities
- Annual Education Stipend
- Tuition Reimbursement
- Social Health
- Charitable Matching Gifts program
- Dollars for Doers volunteer program
- Paid volunteering days
- 15 Employee Resource & Affinity Groups
Base Salary Compensation Range
$65591..00 USD AnnualTotal Cash Compensation Range
$72150..00 USD AnnualMorningstars hybrid work environment gives you the opportunity to work remotely and collaborate inperson each week. While some positions are available as fully remote weve found that were at our best when were purposely together on a regular basis typically three days each week. A range of other benefits are also available to enhance flexibility as needs change. No matter where you are youll have tools and resources to engage meaningfully with your global colleagues.
001MstarInc Morningstar Inc. Legal EntityRequired Experience:
Manager
Employment Type
Full-Time
