Director of Product Marketing 2586
Director of Product Marketing 2586
Posted on :
07-04-2025
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1 Vacancy
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Job Description
Director of Product Marketing
Location: Austin Texas Hybrid
Permanent Position
Our client a trailblazer in an industry ripe for disruption is leading the charge as one of the newest players in the market. By skillfully combining cuttingedge technology with operational efficiency they have swiftly positioned themselves as a market leader. Their flagship product is experiencing rapid growth. In this pivotal role you will be instrumental in shaping the gotomarket strategy positioning and messaging for a portfolio of products. Your contributions will be pivotal in determining how to introduce innovative solutions to the market and effectively communicate value to customers.
Qualifications/Requirements:
Duties/Responsibilities:
Genius Road LLC is proud to be a Certified Womens Business Enterprise an Equal Opportunity Employer and values diversity. All employment is decided on the basis of qualifications merit and business need.
Location: Austin Texas Hybrid
Permanent Position
Our client a trailblazer in an industry ripe for disruption is leading the charge as one of the newest players in the market. By skillfully combining cuttingedge technology with operational efficiency they have swiftly positioned themselves as a market leader. Their flagship product is experiencing rapid growth. In this pivotal role you will be instrumental in shaping the gotomarket strategy positioning and messaging for a portfolio of products. Your contributions will be pivotal in determining how to introduce innovative solutions to the market and effectively communicate value to customers.
Qualifications/Requirements:
- Over 5 years of experience in product marketing or similar roles ideally within B2B sectors.
- Proven ability to successfully introduce products to the market and drive impactful gotomarket strategies.
- Skilled in extracting and applying customer insights to create clear and persuasive messaging.
- Strong communicator and storyteller adept at developing narratives that resonate with diverse audiences.
- Experienced in conducting market research and competitive analysis to guide product positioning.
- Collaborative proactive and highly organized with excellent project management capabilities ensuring deadlines are met.
- Independent and strategic with a strong sense of ownership thriving in fastpaced highgrowth environments.
Duties/Responsibilities:
- Create and implement detailed gotomarket plans for new product introductions ensuring optimal positioning messaging and user adoption.
- Collaborate with product sales and customer success teams to gather customer insights and refine messaging across diverse platforms.
- Produce persuasive content such as sales tools product videos case studies and website copy to effectively showcase product advantages and foster engagement.
- Perform market research and analyze competitors to uncover emerging trends identify opportunities and address potential market challenges.
- Work closely with the design team to craft visually engaging assets that support product messaging and maintain brand integrity.
- Establish and monitor key performance indicators (KPIs) for product launches conducting postlaunch reviews to assess success and guide future strategies.
- Partner with the sales team and channel partners to provide ongoing training and resources ensuring they have the knowledge and tools to drive product adoption and increase revenue.
Genius Road LLC is proud to be a Certified Womens Business Enterprise an Equal Opportunity Employer and values diversity. All employment is decided on the basis of qualifications merit and business need.
Required Experience:
Director
Employment Type
Full Time
Key Skills
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