Digital Marketing Specialist

At Polaris Inc. we have fun doing what we love by driving change and innovation. We empower employees to take on challenging assignments and roles with an elevated level of responsibility in our agile working environment. Our people make us who we are and we create incredible products and experiences that empower us to THINK OUTSIDE.

JOB SUMMARY

This role in the Parts and Oil category will be responsible for developing and executing digital marketing strategies to drive awareness engagement and sales of Polaris service parts and oil across various online marketplaces and ecommerce platforms. This role will collaborate with crossfunctional teams to create cohesive and impactful digital campaigns that align with the overall category strategy and business objectives.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Marketplace:Oversee and optimize product listings pricing and promotions on various online marketplaces (e.g. Amazon eBay) to maximize visibility and sales.
• Ecommerce Strategy:Develop and implement ecommerce strategies to drive traffic conversion and revenue on Polariss own ecommerce platform.
• Digital Campaign Management:Plan execute and optimize digital marketing campaigns across various channels including email social media search engine marketing (SEM) and display advertising.
• Content Development:Create and manage engaging content for digital platforms including website social media and email newsletters.
• Analytics and Reporting:Monitor and analyze campaign performance metrics such as conversion rates clickthrough rates and return on investment (ROI). Provide regular reports and insights to inform future marketing strategies.
• SEO and SEM:Implement and manage search engine optimization (SEO) and search engine marketing (SEM) strategies to increase online visibility and drive traffic to the Polaris website.
• Collaboration:Work closely with product development sales ecommerce and marketing teams to ensure consistent messaging and branding across all channels.
• Customer Engagement:Develop and execute strategies to enhance customer engagement and loyalty through digital channels.
• Market Research:Conduct market research and analyze customer insights to identify trends and opportunities for growth in the service parts and oil segments.
• Leadership: Manage agency interactions schedules budgets and production materials

SKILLS AND KNOWLEDGE

• Bachelors degree in Marketing Business Communications or a related field.
• 35 years of experience in digital marketing preferably in the automotive heavy equipment or powersports industry.
• Strong understanding of digital marketing strategies including SEO SEM email marketing and social media.
• Experience with marketplace management and ecommerce platforms.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a fastpaced crossfunctional team environment.
• Strong project management skills and attention to detail.
• Proficiency in marketing analytics tools and platforms (e.g. Google Analytics HubSpot).

WORKING CONDITIONS

Standard office environment; hybrid. Plymouth MN location

The pay range for Minnesota is $67000 to $83000 per year. Individual salaries are determined through a wide variety of factors including but not limited to education experience knowledge skills and geography.

#LIGR1

#LIHybrid

This position is not eligible for sponsorship

There is no relocation assistance provided for this role

To qualify for this position former employees must be eligible for rehire and current employees must be in good standing.

We are an ambitious resourceful and driven workforce which empowers us to THINK OUTSIDE. Apply today!

At Polaris we put our employees first by offering a holistic approach to their health and financial wellbeing. Polaris is proud to offer competitive compensation including a marketleading profitsharing plan that is fundamental to our payforperformance culture.At Polaris employees are owners of the company through company contributions to our Employee Stock Ownership Plan and discounted employee stock purchases plan. Employees receive a generousmatching contribution to 401(k) financial wellness education and consultation to plan for their financial future. In addition to competitive pay Polaris provides a comprehensive suite of benefits including health dental and vision insurance wellness programs paid time off gym & personal training reimbursement life insurance and disability offerings. Through the Polaris Foundation and our Polaris Gives paid volunteer time off we support employees who actively volunteer their time efforts and passions to improve the health and wellbeing of the communities in which they live play and work. Employees at Polaris drive our success and are rewarded for their commitment.

About Polaris

As the global leader in powersports Polaris Inc. (NYSE: PII) pioneers product breakthroughs and enriching experiences and services that have invited people to discover the joy of being outdoors since our founding in 1954. Polaris highquality product lineup includes the Polaris RANGER RZR and Polaris GENERAL sidebyside offroad vehicles; Sportsman allterrain offroad vehicles; military and commercial offroad vehicles; snowmobiles; Indian Motorcycle midsize and heavyweight motorcycles; Slingshot motoroadsters; Aixam quadricycles; Goupil electric vehicles; and pontoon and deck boats including industryleading Bennington pontoons. Polaris enhances the riding experience with a robust portfolio of parts garments and accessories. Proudly headquartered in Minnesota Polaris serves more than 100 countries across the globe. www.polaris

EEO Statement

Polaris Inc. is an Equal Opportunity Employer and will make all employmentrelated decisions without regard to race color religion creed sex sexual orientation gender identity national origin age disability marital status familial status status with regard to public assistance membership or activity in a local commission protected veteran status or any other status protected by applicable law. Applicants with a disability that are in need of an accommodation to complete the application process or otherwise need assistance or an accommodation in the recruiting process should contact Human Resources ator.To read more about employment discrimination protection under U.S. federal law see:Know Your Rights: Workplace Discrimination is Illegal (eeoc).