Marketing Manager IN Consumables Private Brands

Going from Zero to One is the greatest improvement possible greater than going from one to 10 or even from one to 100. To go from zero to one is to bring something into existence and therefore is the essence of true innovation Peter Thiel

Are you passionate about building brands from the ground up and driving their success on the worlds largest ecommerce platform Join Amazon as a Private Brand Marketing Manager to shape the future of our owned brands. Youll be responsible for launching new products driving customer acquisition and optimizing marketing performance across our private label portfolio.

This position is based at the Amazon Office in Bangalore.

Key job responsibilities:
Developing and executing marketing strategies for private brand selection along with developing and increasing traffic through new controllable channels
Improve onsite traffic metrics and build new traffic channels
Optimizing datadriven marketing AMS campaigns to drive traffic and increase brand awareness
Optimizing Amazon Advertising performance across Sponsored Products Sponsored Brands and Display campaigns
Analyzing customer behavior and market trends to identify growth opportunities
Drive customer acquisition and lifecycle management
Managing marketing budget and ROI across multiple channels
Building compelling A content and Store pages to enhance brand storytelling

Were looking for someone who combines strategic thinking with handson capabilities. The ideal candidate should have:
Proven experience in ecommerce marketing and brand building
Strong analytical skills with the ability to translate data into actionable insights
Experience in managing paid advertising campaigns (Amazon Ads) and optimizing for performance
Excellence in crossfunctional collaboration and stakeholder management
A track record of delivering results in a fastpaced environment

BASIC QUALIFICATIONS
4 years of professional noninternship marketing experience in ecommerce
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience building executing and scaling crossfunctional marketing programs
Experience using Microsoft Excel to manipulate and analyze data
Experience building executing and scaling ad campaigns

PREFERRED QUALIFICATIONS
Experience using customer research hard data and metrics to back up assumptions generate forecasts and assess the efficacy of marketing programs
MBA

If youre a customerobsessed marketer who thrives on building something from nothing and can balance creative thinking with analytical rigor we want to hear from you. Join us in shaping the future of Amazons private brands portfolio.

3 years of professional noninternship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience building executing and scaling crossfunctional marketing programs
Experience using Microsoft Excel to manipulate and analyze data
Experience building executing and scaling crossfunctional programs or marketing campaigns from concept to completion

Experience using customer research hard data and metrics to back up assumptions generate forecasts and assess the efficacy of marketing programs
Experience utilizing systems and tools involving email web analytics and CRM (Marketo Tableau Salesforce etc. for targeting segmentation reporting for demand generation

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