Director Agency EMEA and Africa
Director Agency EMEA and Africa
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Job Description
Summary
As the Europe & Africa Agency Lead at X you will play a critical role working with key holding companies. Youll help develop strategic relationships from the global holding companylevel to individual agencies of all types (creative media social etc) to ensure that we deliver optimal value to agencies. You will play a key role in supporting agencies with best practices education API support and research opportunities. We want agencies to innovate breakthrough programming featuring X; the Agency Development Lead will play a critical role in arming agencies with the knowledge and tools to develop and sell through ideas to their clients. You will be accountable for driving revenue growth and relationships with key agency partners via strategic alliances education client partnering and ideation directly with the Agencies.
Responsibilities
Increase revenue across active accounts and unlock new clients
Build trusted partnerships expand and deepen relationships and facilitate active communication between agencies and X
Partner with the X Global Agency Team in New York to develop and of trading strategies to agree collaborative trading agreements with holdcos that drive incremental revenue for X and value for the Agency
Develop and build educational training programs to inform about our products brand safety tools and best practices for advertising on X
Demonstrate how and why individuals use X to help marketers identify and inspire authentic uses of X for their brand or clients
Ensure that agencies voice opinions ideas and feedback are being conveyed back to X and its Marketing and Product Development teams. This includes working on sales materials development and providing input about advertiser insights and needs for new products features and solutions
Partner with X Europe & Africa Sales Leadership and in market agency teams to develop agency support plans growth strategies and on day to day matters to remove blockers increase revenue from existing accounts and unlock new advertisers
Develop and build first class programs for their brands and to uplevel their creative thinking and deliver positive business impact for their clients
Discover catalog and case great X usage stories and evidence that will help shape the agency brand and media worlds understanding of how brands can use X
Provide an overview of the X ecosystem including owned and operatedX properties and third party partners and services that rely on the X API e.g. poweruser platforms campaign management and analytics services
Consult about use and set up of X data visualizations and other ways to display realtime X activity within agency and brand environments
Advise agencies about Ad tech partners programs and (re)structuring they might consider to increase the knowledge or improve the performance of their internal account teams
Qualifications
BA/BS degree preferred: Masters degree or equivalent experience a plus
12 years marketing experience in an agency or media sales support function with a focus on emerging and social media
Demonstrated ability to think strategically about a particular industry and/or product set
Deep expertise in social media platforms and demonstrated experience in X best practices
Strong clientfacing sales and commercial skills.
Familiarity with agency holding companies and strong relationships across the agency landscape
Ability to partner within crossfunctional teams to consult and bring ideas to the table
Ability to build internal networks to accomplish goals through collaboration with resources across teams
Strong writing and copy editing skills
A selfstarter who takes initiative and is action oriented
Can balance the need for quick turnaround with longerterm strategic efforts Is flexible and can deal effectively with changes in priorities or ambiguity Is driven and solutionoriented and can overcome obstacles to drive projects through completion
Comfortable with a fastpaced alwayson startup environment
Strong PowerPoint and Keynote skills
Alignment to Xs vision and core values
Required Experience:
Director
Employment Type
Full-Time
