Purpose :Implement and monitor policies to achieve targeted sales improve market share on sustainable basis. Provide ongoing technical and sales service to Channel partners & end customers. Identify market trends & opportunities; negotiate contracts with the aim of maximizing sales profits.
Key Accountability:
Accountability :- Educate Dealers to sell high value / High
- Margin / new products to improve Sales
- Turnover.
- Facilitate ZDs /Ads / Dealers to achieve
- their sales targets FGIs QGIs etc.
- Prepare and maintain Dealer master and
- Panel.
- Ensure Local level ads are released as per
- agreement.
- Ensure Inshop branding Signage
- Boards etc. at dealers outlets.
- Implementation of MOP system.
- Report unauthorized dealer selling / unauthorized
- product selling.
- Collect and provide update on
- competitors activities such as new
- product introduction / scheme launch /
- Price changes / incentive / discounting
- structures etc.
KPI :- RCV
- No. of unauthorized dealers
- identified
- No. of cold call conversions
- (Institutions)
- No. of ROs converted to
- MBOs MBOs to Exclusive
- and Exclusive to Shoppers
- World and Galleries.
- Participated in No. of Fairs /
- Exhibition
- No. of dealers /AD visited
- Complaints resolution time
MARKET DEVELOPMENT & PENETRATION :- Participate in local level fairs /
- exhibitions alone with ZD / Dealers.
- Approach Institutions / Bulk buyers /
- Search of prospective end customers.
- Identify opportunities for appointing
- dealers.
- Appointment of new ROs and MBOs as
- per plan.
- Conversion of ROs to MBOs MBOs to
- Exclusive Exclusive to Shoppes/ World/
- Galleries as per plan.
CUSTOMER SATISFACTION- Visit ZDs / ADs / Dealers as per plan.
- Ensure that Dealers receive and
- understand all communications / policies
- etc.
- Provide technical assistance to
- customers regarding foam applications &
- appropriate uses.
- Resolve dealer queries.
- Ensure timely end customer complaint
Accountability :
Key ActivitiesCOLLECTIONS :- Ensure that payments are received timelyfrom customers
Key Decisions- Decision on genuineness of complaints.
Working Relation- Maintains relationships with Distributors / dealers by understand their problems market needs and
- challenges.
- Close relationship with seniors to implement business plan / policies in the market.
- Cooperative relation with sales colleagues to exchange ideas for better performance.
Company Profile :Our client a publicly listed 3000 Crore turnover company is the fastestgrowing leader in Polyurethane (PU) Foam and Mattresses. This requirement is for expanding the customer base for Polyurethane Foam.
Required Experience:
Manager