Director of Digital Marketing
Director of Digital Marketing
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
We know what grocery shoppers will buy before they buy them.
AdAdapted is a leading mobile ad solution for CPG and grocery retailers.
Weve created the largest network of grocery related apps giving us unparalleled data around how consumers plan their shopping trips and a unique ad platform that allows us influence and track what goes on millions of American grocery lists.
With our patented AddIt product shoppers can add promoted products to their favorite digital shopping list with just one click driving purchase intent for some of the worlds largest CPG brands.
Role Summary:
We are hiring a Director of Digital Marketing to build our performance marketing engine focused on expanding brand awareness and driving leads from our target audience.
As a digital director you will be required to drive website traffic develop and execute digital marketing campaigns monitor and interpret analytic data and optimize the functionality of our digital infrastructure and ecosystem.
To be a successful digital director you should possess excellent marketing skills and demonstrate strong leadership abilities. A skilled digital director should have extensive knowledge of the digital ecosystem and be able to implement digital marketing strategies that result in increased sales.
You will own:
Build overall digital marketing strategy including identifying potential/existing customers and their current and future needs monitoring the competition and driving inbound marketing across target audiences.
Plans and executes all web SEO/SEM database marketing email social media and display advertising campaigns.
Designs builds and maintains our social media presence.
Collaborates with internally to develop content strategy and needs
Contributes to marketing effectiveness by identifying shortterm and longrange issues that must be addressed.
Identifies trends and insights and optimizes spend and performance based on the insights.
Brainstorms new and creative growth strategies through digital marketing.
Plans executes and measures experiments and conversion tests.
Creates landing pages and optimize user experience.
Utilizes strong analytical ability to evaluate endtoend customer experience across multiple channels and customer touch points.
Identifies critical conversion points and drop off points and optimizes user funnels.
Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
Prepare and manage digital marketing budget
Required Experience:
Director
Employment Type
Full-Time
