Universal Orlando Resort believes inperson collaboration is key to our success. Many of our Team Members work in a hybrid capacity contributing from the workplace a minimum of three days per week. There are also roles that require being onsite full time. Limited remote opportunities may be available within specific departments. Youll learn more about this during the recruitment process.
JOB SUMMARY:
The Senior Analyst Digital Customer Experience Analytics will help develop and maintain critical reports dashboards and analytic solutions in support of our Digital Enterprise. Understanding business needs and adding impact through actionable analytics to shape the experiences we offer our Guests will be critical to the success of this role. The Senior Analyst will partner with the Direct Digital Marketing Digital Product and UPR Analytics teams to compile and analyze trends identify areas of friction and provide recommendations.
MAJOR RESPONSIBILITIES:
Digital Customer Experience Analytics
- Provide insights and recommendations on the Digital Experiences.
- Partner across the Digital Marketing and Digital Product teams in the development and analysis of programs capabilities and communication plans.
- Partner with UPR analytics teams in the development rollout and refinement of analytics capabilities to support the Digital Experience.
- Partner with delivery teams and UPR Analytics teams to ensure business needs are accurately represented in solution delivery.
- Conduct relevant adhoc requests as needed by the business.
Requirements Elicitation
- Conduct working sessions with Digital Marketing teams to fully understand and advocate for solutions that meet current and future business needs.
- Gather report and dashboard requirements and ensure they satisfy the need to support the digital customer experience in making strategic decisions.
- Document user requirements into wellstructured specifications.
- Critically evaluate information gathered from multiple sources.
- Distinguish user requests from the underlying true needs.
Project Management & Communications
- Manage incoming reporting requests and prioritize accordingly.
- Excellent verbal and written communication skills and the ability to interact professionally with a diverse group that includes specialists management and subject matter experts.
- Ability to communicate in business terms with business leadership IT terms with IT partners and partner with Data Steward to ensure data integrity from source system to report output.
- Successfully engage in multiple initiatives simultaneously.
Performance Metrics & Other Duties
- Assist in the performance of other special duties and projects as needed in support of organizational goals.
- Seek opportunities to help other team members expand their knowledge and capabilities in business intelligence.
- Understands and actively participates in Environmental Health & Safety responsibilities by following established UO policy procedures training and team member involvement activities.
- Performs other duties as assigned.
EDUCATION:
Bachelors degree is required Marketing Economics Statistics Business Administration or related field.
EXPERIENCE:
- 5 years analytics experience preferably in the travel entertainment or retail industry.
- A track record of performance meeting targets and objectives.
- Very strong analytical planning and critical decisionmaking skills.
- Strong background in database technology with an emphasis on the use of analytical and reporting tools.
- Experience with Microsoft Excel (advanced):
- Experience with Reporting Tools preferably Power BI
- Experience with SQL and Relational Databases (advanced)
- Demonstrated ability to take detailed requirements and convert into actionable reports.
- Excellent written and oral communication skills
- Travel & Resort Industry Entertainment and/or Theme Park experience
- Experience with SQL required experience with cloud based data warehousing preferred but not required.
- Experience working within dynamic dashboards in Power BI or similar reporting tool.
- Ability to work independently in a deadlineoriented environment.
- Ability to evaluate quantitative data sets and determine big picture implications required.
- Or equivalent combination of education and experience.
Your talent skills and experience will be rewarded with a competitive compensation package.
Universal Orlando Resort. Here you can.
Required Experience:
Senior IC