Senior Marketing Manager

Our work culture is inclusive modern friendly and democratic. We look for bright positivethinking individuals with a cando attitude. Our people enjoy challenging themselves to be the best at what they do if that sounds like you youll fit right in!

We are seeking an experienced and passionate Senior Marketing Manager to lead and execute our marketing strategy. As Senior Marketing Manager you will play a vital role in driving brand awareness generating leads and positioning us as a leader in the public sector digital transformation. You will be responsible for developing and implementing comprehensive marketing campaigns overseeing all marketing activities and managing the marketing budget. You will work closely with the sales and Club delivery teams to ensure alignment between marketing efforts and business objectives.

Key Responsibilities:

• Marketing Strategy Development & : Develop and implement a comprehensive marketing strategy that aligns with our business goals and target audience.
• Lead Generation: Generate qualified leads for the sales team through various marketing channels and campaigns.
• Brand Building: Enhance brand awareness and reputation through compelling content thought leadership and public relations activities.
• Market Analysis & Insights: Conduct market research and analysis to identify trends opportunities and competitive landscape.
• Team Leadership & Management: Build lead and mentor a highperforming marketing team.

KPIs:

• Marketing Qualified Leads (MQLs): Track the number and quality of leads generated by marketing activities.
• Website Traffic & Engagement: Monitor website traffic user engagement metrics (bounce rate time on site) and conversion rates.
• Brand Awareness & Sentiment: Measure brand awareness and sentiment through surveys social media monitoring and other relevant metrics.
• Return on Marketing Investment (ROMI): Track and analyze the return on investment for marketing campaigns and activities.
• Content Performance: Measure the effectiveness of content marketing efforts through metrics like website traffic social media engagement and lead generation.

Requirements:

• Proven Experience: Extensive experience 8 years) as a Senior Marketing Manager or similar role with a demonstrable track record of success in B2B marketing ideally within the technology or public sector space.
• Strategic Thinking: Strong strategic thinking and planning skills with the ability to develop and execute comprehensive marketing plans.
• Digital Marketing Expertise: Deep understanding and practical experience in digital marketing channels including SEO SEM social media email marketing and content marketing.
• Content Marketing & Thought Leadership: Proven ability to create compelling content and thought leadership initiatives that drive engagement and generate leads.
• Data Analysis & Reporting: Strong analytical skills and experience with marketing analytics tools with the ability to track measure and report on marketing performance.
• Communication & Interpersonal Skills: Excellent communication and interpersonal skills with the ability to collaborate effectively 1 with internal and external stakeholders.
• Public Sector Knowledge: Understanding of the public sector landscape including government policies procurement processes and digital transformation initiatives.
• Budget Management: Experience in managing marketing budgets and optimizing resource allocation.
• Team Leadership: Proven ability to build lead and motivate highperforming marketing teams.
• Passion for Technology: Genuine interest in and enthusiasm for technology and its potential to transform the public sector.

Nice to Have:

• Experience with AccountBased Marketing (ABM) strategies.
• Familiarity with government digital service standards and frameworks.
• Strong network of contacts within the public sector technology community.

If you are a driven and innovative Marketing Director with a passion for making a difference in the public sector we encourage you to apply!

Salary

25 days paid holiday plus bank holidays

Vitality medical insurance
Workplace Pension 5 employer contribution
Group Life Assurance
Cyclescheme
5 days a year for approved Training
WFH equipment allowance
Buy / Sell Holiday
2 days paid volunteering days

Other benefits:
Flexible working
Work on exciting projects make a difference
Empowered to make decisions
Encouraged to fail fast and learn quickly

For further information contact

Nat HindsHead of Talent

Kayla KirbyTalent Acquisition Specialist

Required Experience:

Manager