Product Marketing Manager
Product Marketing Manager
Posted on :
07-04-2025
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1 Vacancy
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Job Description
HackerEarth is an AIpowered developer assessment software that helps companies accurately measure a developers skills through online coding tests. It takes a skillbased approach to assessment allowing companies to automatically generate standardized tests based on various skills and then accurately measure the developers performance on those skills.
We proudly serve 1000 customers across the globe with many of the fortune 1000 names in the list like Google Walmart Amazon Barclays GE Siemens etc. We have assessed more than 2 million candidates support 41 different programming languages provide 8 different types of assessment techniques and enable assessments across 100 different skills.
HackerEarth also has a community version of the product that is used by developers across the globe to assess their coding skills become better at it and measure their true potential. They do it by solving coding challenges across different topics/skills and by participating in online competitions/hackathons. We have a thriving community of 6 million developers.
Location: Bangalore
Work mode: Hybrid 3 days inoffice)
Years of experience: 46
Role Overview:The Product Marketing Manager will be responsible for ideating owning and executing all product and customer marketing initiatives. This role requires a deep understanding of the product lifecycle customer journey and market dynamics to effectively position HackerEarths offerings and drive growth.
Key Responsibilities:
We proudly serve 1000 customers across the globe with many of the fortune 1000 names in the list like Google Walmart Amazon Barclays GE Siemens etc. We have assessed more than 2 million candidates support 41 different programming languages provide 8 different types of assessment techniques and enable assessments across 100 different skills.
HackerEarth also has a community version of the product that is used by developers across the globe to assess their coding skills become better at it and measure their true potential. They do it by solving coding challenges across different topics/skills and by participating in online competitions/hackathons. We have a thriving community of 6 million developers.
Location: Bangalore
Work mode: Hybrid 3 days inoffice)
Years of experience: 46
Role Overview:The Product Marketing Manager will be responsible for ideating owning and executing all product and customer marketing initiatives. This role requires a deep understanding of the product lifecycle customer journey and market dynamics to effectively position HackerEarths offerings and drive growth.
Key Responsibilities:
- Product and Customer Marketing Initiatives:Develop and execute comprehensive marketing strategies that align with product goals and customer needs.
- Communication Development:Craft incisive communication materials to support the entire product lifecycle ensuring alignment with the customers journey at HackerEarth.
- Product Feedback and Insights:Continuously analyze the product providing proactive feedback insights and suggestions to the Engineering and Product Teams to drive improvements.
- Value Proposition Articulation:Collaborate with marketing teams to share insightful product value propositions that support demand generation efforts.
- Asset Development:Create a portfolio of product assets including ebooks product guides pitch decks customer onboarding materials and battle cards to enable and drive business growth.
- Customer Retention Strategies:Develop and implement initiatives to crosssell upsell and retain customers including campaigns aimed at reducing churn.
- GotoMarket Strategy:Define the overall product positioning and gotomarket strategy for new product or feature releases ensuring successful launches.
- Competitive Analysis:Monitor competition and share best practices with internal teams to maintain a competitive edge in the market.
- Budget Management:Oversee the product and customer marketing budget ensuring financial discipline and optimal allocation of resources.
- CrossFunctional Collaboration:Work closely with Sales Customer Success and Product teams to ensure alignment and synchronization of marketing activities.
- Experience:Minimum of 4 years in product marketing with a focus on B2B products and SaaS businesses.
- Market Understanding:Adept at understanding business and competitor landscapes with the ability to provide strategic insights.
- Autonomy:Demonstrated ability to take complete responsibility and work autonomously driving initiatives from concept to .
- CustomerCentric Approach:Highly customercentric with a focus on understanding and addressing customer needs and pain points.
- Communication Skills:Outstanding verbal and written communication skills with the ability to craft compelling narratives.
- Collaboration:Proven experience in collaborating with crossfunctional teams and stakeholders to achieve common goals.
- Enthusiasm:Unmatched enthusiasm and a proactive attitude to keep up with the dynamic environment of a fastgrowing startup.
Required Experience:
Manager
Employment Type
Full-Time
Key Skills
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