Paid Media Manager
Paid Media Manager
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
About us
The Financial Times is one of the worlds leading news organisations globally recognised for its authority integrity and accuracy with a mission to deliver quality information and services worldwide.
At the FT curiosity thrives and ambitious thinking is rewarded. Here youre given the chance to reach millions create work that matters and deliver impartial journalism in a polarised world.
In our warm collaborative culture youll connect with a diverse community of experts who support your growth career aspirations and wellbeing.
Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path youll discover new skills and forge a career that can take you anywhere.
Build a newsworthy career at the FT.
Our commitment to equity in the workplace
At the FT we give all employees across all regions an equal voice and opportunity so that diverse perspectives are heard recognized and valued. We believe that a supportive workplace is one where employees feel they can be themselves at work and have the flexibility they need to meet their personal needs.
The role / Position overview
At FT Specialist we aspire to deliver musthave content that helps people do their jobs better and sits at the heart of our customers success.
We are looking for a Paid Media Manager to plan implement and optimize paid advertising campaigns across various digital channels. This role is responsible for driving customer acquisition improving campaign return on investment and scaling performance marketing efforts. The ideal candidate is analytical meticulous and thrives in a fastpaced datadriven environment.
Key responsibilities
Campaign Strategy and Planning
- Develop and implement comprehensive paid media strategies to achieve business goals
- Conduct audience research and segmentation to advise targeting and messaging
- Create and manage budgets across multiple campaigns and platforms
Campaign and Optimization
- Manage campaigns on platforms like LinkedIn Google Ads and other emerging channels
- Perform ongoing bid adjustments keyword optimization and audience targeting
- Conduct A/B and multivariate testing for ad creatives messaging and landing pages
Performance Analysis and Reporting
- Track and analyze campaign performance metrics including CPC CPA ROAS and CLV
- Use analytics tools to generate insights and advise strategy
- Provide regular performance reports and actionable recommendations to partners
Collaboration
- Work closely with the marketing and design teams to develop compelling ad visuals and copy
- Collaborate with marketing to align campaigns with multichannel strategies and promotions
- Partner with the data intelligence team on reporting to refine attribution models and optimize budget allocation
Staying Current
- Keep uptodate with industry trends platform updates and emerging advertising technologies
- Experiment with new platforms and ad formats to stay ahead of the competition
Required skills / experience
- 5 years proven experience managing paid media campaigns preferably in performance marketing or digital advertising
- Proficiency in platforms like Google Ads LinkedIn Campaign Manager and Meta Ads Manager
- Familiarity with analytics and reporting tools
- Experience in managing campaigns for specific industries (e.g. B2B services)
- Knowledge of programmatic advertising or native ad platforms
- Strong analytical demeanor with attention to detail
- Excellent organizational and timemanagement skills
- Effective communication and collaboration abilities
Whats in it for you Our benefits
Our benefits vary by location but we are committed to providing bestinclass perks across all our offices. These include generous annual leave health coverage 401k and company match inclusive parental leave packages subsidised gym memberships and opportunities to give back to the community. Full details of our benefits are available here.
Weve embraced a 50 hybrid working model (averaging two to three days onsite) that fosters trust and remote adaptability while encouraging inperson camaraderie and peer learning. Additionally we are open to accommodating specific flexible working pattern requests for all roles where feasible.
Accessibility
We are a disability confident employer and Valuable 500 signatory.
Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions email and a member of our team will be happy to help.
Further information
A reasonable estimate of the salary range for this role is $85000$95000. To ensure pay fairness the successful candidate will be offered a salary within the estimated salary range based on a number of considerations including but not limited to: skill set; experience and training; certifications; and other business and organisational needs. The disclosed range estimate is for our NYC office and has not been adjusted for other locations.
At the FT we embrace innovation and the use of technology and appreciate that individuals may leverage AI tools as part of their job application process. Whilst we are happy for you to use AI to assist with your application it is essential that all information provided is authentic and accurately represents your skills experience and qualifications.
Candidates should be aware that the use of AI throughout the application process may be monitored to ensure a fair and transparent hiring process for all.
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Required Experience:
Manager
Employment Type
Full Time
