Senior Analyst - Adobe Analytics Contract
Senior Analyst - Adobe Analytics Contract
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Job Description
Senior Analyst Digital Analytics Implementation and Tagging
Job Description: The Digital Analytics Implementation and Tagging Senior Analyst will play a crucial role in our organization by ensuring accurate data collection tagging and implementation of analytics solutions. This role demands a strong understanding of Adobe Analytics Adobe Launch Tag Manager SQL ETL processes and a deep commitment to data accuracy and quality.
Key Responsibilities
- Collaborate with crossfunctional teams to define tagging requirements for digital properties such as websites mobile apps and other digital platforms.
- Utilize Adobe Launch Tag Manager to implement and manage tagging solutions ensuring data consistency and accuracy.
- Configure Adobe Analytics / CJA to collect and report on relevant KPIs events and dimensions customizing reports and dashboards as needed.
- Work with Adobe Experience Platform (AEP) including Data Collection (Tags) Data Governance and Schema Management for seamless analytics implementation.
- Develop customer journey insights and dashboards to track key business metrics and performance indicators.
- Conduct regular audits to ensure proper data collection consistency and data integrity.
- Troubleshoot and resolve tagging issues tracking discrepancies and data anomalies.
- Stay updated with the latest trends in Adobe Analytics AEP and data visualization to continuously improve implementation strategies.
- Develop customer journey insights and dashboards to track key business metrics and performance indicators.
- Provide actionable insights and recommendations to optimize user experiences and business outcomes.
- Work closely with other data analysts and stakeholders to ensure datadriven decisions and alignment with business goals.
Qualifications
- 57 years of experience
- Bachelors degree in a related field (e.g. Computer Science Data Science Marketing or Analytics).
- Proven experience in Adobe Analytics and Adobe Launch Tag Manager including tagging implementations and configurations with at least 2 years in Adobe CJA.
- Good to have Strong understanding of Adobe Experience Platform (AEP) Adobe Analytics and related tools.
- Experience with Tag Management Systems (Adobe Tags/Launch Tealium or Google Tag Manager).
- Proficiency in SQL JavaScript JSON and API integrations for data ingestion and transformation.
- Ability to work with data layers schemas and eventbased data models.
- Experience in building dashboards and reports using Adobe CJA or other BI tools (Power BI Tableau etc..
- Strong problemsolving skills with the ability to troubleshoot data discrepancies and implementation issues.
- Excellent communication and collaboration skills to work effectively with crossfunctional teams.
- Selfmotivated and able to manage multiple projects and priorities simultaneously.
- Analytical mindset and a passion for datadriven decisionmaking.
- Relevant certifications in Adobe Analytics Launch is a plus.
Labcorp is proud to be an Equal Opportunity Employer:
As an EOE/AA employer Labcorp strives for diversity and inclusion in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications of the individual and do not discriminate based upon race religion color national origin gender (including pregnancy or other medical conditions/needs) family or parental status marital civil union or domestic partnership status sexual orientation gender identity gender expression personal appearance age veteran status disability genetic information or any other legally protected characteristic. Additionally all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law.
We encourage all to apply
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Required Experience:
Senior IC
Employment Type
Full-Time
