Marketing Specialist
Marketing Specialist
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Salary Not Disclosed
1 Vacancy
Job Description
Marketing Specialist Retail & Merchandising
BENEFITS: Medical Dental Vision 401K
The Marketing Specialist Retail & Merchandising plays a critical role in driving growth in the Residential segment by executing and optimizing our retail & merchandising programs and assisting with product launches. This role collaborates crossfunctionally with marketing sales operations and external vendors to ensure our 1500 retail locations are equipped with the necessary displays samples promotions marketing materials and training resources.
JOB DUTIES:
Retail Program :
- Oversee the daytoday of retail marketing initiatives
- Ensure dealers and distributors are set up for success with retail displays samples and promotional materials
Sales & Dealer Support:
- Follow up with regional sales managers and distribution partners to track display placements
- Assist sales in onboarding new retailers including training support
- Maintain and manage the dealer database for uptodate contact information and performance tracking
- Provide phone and email support for retailers regarding display setup and marketing needs
Product & Sample Management:
- Administer the Auto Update program and collaborate with the product launch team on program updates
- Work with Product Marketing & Product Management to create and distribute sample plans for all display types including product additions and removals
- Manage annual updates to sample selections and own the development of annual product catalogs
Marketing & Communications:
- Develop and distribute marketing communications for the dealer channel in collaboration with Digital & Customer Experience teams
- Work with designers to create and distribute ad kits and process Crossville Rewards submissions for ad placements
- Ensure brand guidelines are respected throughout the retail locations and all marketing collateral
- Provide appropriate marketing collateral and branding elements to retail locations and sales associates
- Maintain and update digital B2B platforms including promotions product launches marketing content and supporting documentation
- Support the product launch efforts of the Marketing team for Crossville and Crossville studio product launches. This includes working with internal stakeholders on marketing assets samples and communication needs for each product launch.
Operations & Process Management:
- Create and maintain sales tool order forms and catalogs
- Process purchase orders for displays printing and sample needs
- Coordinate residential show house and TV program donations working directly with designers on selections
- Work with customer service to create display orders for fulfillment
- Ensure HubSpot CRM is updated with dealer contacts and manage a current database for tracking and communication
JOB QUALIFICATIONS:
- Bachelors degree in Marketing Business Communications or related field (or equivalent experience)
- 13 years of experience in retail marketing merchandising or B2B marketing is highly preferred
- 13 years of experience in coordinating display management and production
- 13 years of experience coordinating development of print catalogs
- 1 years of experience managing database with thousands of skus
- Strong work ethic positive attitude and problemsolving mindset
- Strong project management and organizational skills with the ability to manage multiple priorities
- 1 years of experience in content development managing print catalogs and development of merchandising displays
- Strong organization skills and attention to details
- Ability to collaborate across teams and work effectively with diverse stakeholders
- Strong written and verbal communication skills including the ability to translate technical information into compelling marketing content
- Proficiency in Microsoft Office (Teams Excel PowerPoint Word)
- Experience with CRM platforms (HubSpot preferred but not required)
- Knowledge of merchandising & retail trends is a plus
TRAVEL REQUIREMENTS
Occasional travel may be required for company meetings vendor visits and tradeshows
PHYSICAL DEMANDS
The demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
- Frequent Ability to sit stand walk and bend for extended periods
- Frequent Ability to read & follow display installation instructions
- Frequent Work is performed in an office and warehouse environment
MENTAL DEMANDS
The demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
- Think analytically
- Make decisions
- Develop options and implement solutions
- Work with a team
- Maintain regular and punctual attendance (consistent with ADA and/or FMLA)
- Attention to detail
- Communicate effectively
- Multitask in a fastpaced environment
- Work with a Sense of Urgency
AHF PRODUCTS:
AHF Products provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.
AHF Products is a leading hard surface flooring manufacturer in the USA with a family of trusted brands serving the residential and commercial hardwood tile and vinyl flooring markets. With decades of experience in awardwinning flooring design product development manufacturing and service we create quality flooring to last for generations through inspiring designs innovation and a deep commitment to outstanding customer service. Our residential flooring brands include Bruce Armstrong Flooring Hartco Robbins LM Flooring Capella HomerWood Hearthwood Raintree Autograph Emily Morrow Home tmbr Crossville and Crossville Studios. Our commercial brands include Bruce Contract Hartco Contract AHF Contract Armstrong Flooring Parterre Crossville and Crossville Studios. Headquartered in Mountville Pennsylvania with manufacturing operations across the United States and in Cambodia AHF Products employs over 3000 dedicated team members.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
