Senior Manager Events Marketing
Senior Manager Events Marketing
Posted on :
07-04-2025
Employer Active
1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
07-04-2025
Job Description
About Empowerly
Empowerly is an education technology company on a mission to democratize college admissions through personalized guidance expert coaching and databacked technology. We help students from all backgrounds reach their academic and professional potential by combining expert counseling with innovative software.
Backed by $30M in funding including a $15M round in early 2024 led by Conductive Ventures were scaling our services launching new products (including our first mobile app) and growing our remotefirst team.
If youre passionate about building meaningful experiences that connect people to purposeand you thrive at the intersection of creativity operations and measurable impactwed love to meet you.
About the Role
Were looking for a strategic and handson Senior Manager of Events Marketing to own Empowerlys event marketing function across inperson virtual and hybrid experiences. Your role will be to build memorable events that not only elevate our brand but also generate qualified leads accelerate deals and empower our BDR and AE teams.
Youll work closely with marketing leadership sales and our Senior Marketing Analyst to ensure every event is integrated into our funnel captured in HubSpot and optimized for revenue impact. Youll also be empowered to explore how AI and automation tools can enhance how we plan execute and follow up on events.
This role is perfect for someone who understands that events arent just about logisticstheyre about driving pipeline inspiring action and building a scalable GTM motion.
Event Strategy & Planning
- Own and execute a companywide event strategy aligned to marketing and sales objectives
- Design a mix of brand and revenuedriving activationsfrom schoolbased events and regional field campaigns to national conferences and virtual webinars
- Develop event plans that map to buyer personas and lead lifecycle stages
Pipeline Generation and Sales Enablement
- Create field marketing programs that directly support the BDR and AE teams
- Partner with sales to preload events with target leads then follow up with campaigndriven outreach
- Track and optimize lead capture and routing in HubSpot and Salesforce
- Serve as a bridge between marketing events and sales pipeline acceleration
& Optimization
- Manage endtoend event : budget vendors timelines logistics and onsite operations
- Drive digital experiences using webinar and virtual event platforms
- Ensure every event has clear KPIs followup workflows and postevent insights
Artificial Intelligence (AI) MARKETING TECH & AUTOMATION
- Explore and recommend AI tools that improve event planning lead scoring personalization and postevent engagement
- Work closely with our Senior Marketing Analyst to implement automations via HubSpot or other marketing tech
- Stay current on AI trends in marketing and event
Partnership & Community Engagement
- Build relationships with school administrators PTAs conference organizers and education communities
- Lead comarketing events and sponsorship opportunities that grow brand awareness
What Winning Together Looks Like
- Events that drive measurable leads and create meaningful engagement
- A repeatable playbook for salesaligned datadriven field marketing
- Automation and workflows that reduce manual effort and increase ROI
- BDRs and AEs excited to participate in events because they trust the outcomes
- Strong internal collaboration and trust across marketing sales and operations
Requirements
- BS in Marketing Integrated Marketing Communications Product Marketing etc ; MBA preferred
- 7 years of experience in event marketing with a strong record of delivering impact across inperson virtual and hybrid formats
- Deep understanding of lead generation campaign development and event funnel metrics
- Fluency in CRM and marketing tools (HubSpot preferred) for event setup lead capture and reporting
- Experience building scalable programs with limited resources
- Ability to work crossfunctionally within Marketing BDRs AEs and analysts to drive pipeline outcomes
- Excellent project management vendor negotiation and communication skills
- Strong analytical instincts you know how to measure success tell a data story and iterate
- Familiarity with AI tools marketing automation or promptbased platforms is a plus
- Experience in education edtech or missiondriven sectors is a bonus
$130000 $160000 a year
Required Experience:
Senior Manager
Employment Type
Full-Time
Department / Functional Area
Key Skills
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