Principal Marketing Analytics Strategist
Principal Marketing Analytics Strategist
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Job Description
In collaboration with the Financial Advisor Services Organization (FAS) Vanguards Chief Data and Analytics Office is embarking on a transformative journey to revolutionize how data and analytics propel Vanguard FASs vision of being the Advisor to the Advisor. Vanguards FAS business offers services and investment products such as exchangetraded funds (ETFs) to advisor clients including brokerdealers registered investment advisors (RIAs) and bank wealth managers.
Our vision is to deliver datadriven solutions and insights that inform every decision enabling us to understand our clients and anticipate their needs thereby providing the right products and services at the right time. Data and analytics are central to realizing this vision enhancing the advisor and distribution experience streamlining operations and expanding our suite of products and services.
As a Principal Marketing Analytics Strategist you will spearhead innovative initiatives to develop and refine the next generation of advertising and offplatform measurement solutions. In this pivotal role you will leverage advanced marketing mix modeling marketing touch attribution machine learning and causal inference technologies to revolutionize our marketing solutions. You will collaborate closely with crossdivisional teams including data scientists product managers and marketing strategists to design and implement cuttingedge analytical frameworks. Your expertise will be crucial in identifying key performance indicators analyzing consumer behavior and uncovering actionable insights that drive strategic decisionmaking. By continuously monitoring and optimizing marketing campaigns you will ensure that FAS Marketing maximizes the efficiency of their advertisement spend ultimately enhancing ROI and achieving business objectives. Your efforts will empower the organization to stay ahead of industry trends and maintain a competitive edge in the dynamic marketing landscape.
Analyzes data assesses trends and develops actionable insights and recommendations in support of enterprisewide strategic business initiatives. Develops the analytics community at Vanguard by coaching others internally and participating in external events. Key experience includes digital advertising identity resolution MMM and MTA cleanroom analytics and preferably Adobe Marketing Suite.
Core Responsibilities:
- Data Collection and Analysis: Gather and analyze large datasets from various marketing channels to understand the impact of different marketing activities on sales and other key performance indicators.
- Model Development: Develop and maintain advanced statistical models such as multivariate regressions to estimate the effectiveness of marketing tactics and predict future performance.
- Performance Measurement: Evaluate the incremental impact of marketing investments on business outcomes providing insights into the return on investment (ROI) for different marketing strategies.
- Optimization Recommendations: Provide actionable recommendations to optimize marketing spend and improve campaign effectiveness based on model outputs.
- CrossFunctional Collaboration: Work closely with marketing finance and product teams to align marketing strategies with business objectives and ensure datadriven decisionmaking.
- Reporting and Visualization: Create detailed reports and visualizations to communicate findings and recommendations to stakeholders ensuring clarity and actionable insights.
- Continuous Improvement: Continuously refine models and methodologies to improve accuracy and relevance staying updated with the latest trends and technologies in marketing analytics.
- Scenario Analysis: Conduct scenario analyses to forecast the potential outcomes of different marketing strategies and budget allocations.
Qualifications:
- Bachelors degree in marketing statistics economics business or a related field. Advanced degrees (e.g. masters or PhD) are preferred.
- Proficiency in Python and Tableau.
- Strong understanding of marketing mix modeling techniques including multivariate regression and timeseries analysis.
- Indepth knowledge of marketing analytics including marketing mix modeling marketing touch attribution and causal inference technologies.
- Ability to analyze large datasets from various marketing channels to understand the impact of different marketing activities on sales and other key performance indicators.
- 6 years of experience in marketing analytics preferably within a consulting or corporate environment.
- Proven track record in developing and maintaining advanced statistical models to estimate the effectiveness of marketing tactics and predict future performance.
- Ability to translate complex analytical findings into actionable insights for nontechnical stakeholders.
- Strong written and verbal communication skills to create detailed reports and visualizations.
- Demonstrated ability to identify and solve complex marketing problems using datadriven approaches.
- Excellent problemsolving skills with a focus on datadriven decisionmaking.
- Experience managing multiple projects simultaneously and delivering results within tight deadlines.
- Ability to work effectively in crossfunctional teams and collaborate with various stakeholders.
- Continuously refine models and methodologies to improve accuracy and relevance staying updated with the latest trends and technologies in marketing analytics.
- Flexibility to adapt to changing business needs and emerging marketing trends.
Special Factors
Sponsorship
Vanguard is offering visa sponsorship for this position.About Vanguard
At Vanguard we dont just have a missionwere on a mission.
To work for the longterm financial wellbeing of our clients. To lead through product and services that transform our clients lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne our mission drives us forward and inspires us to be our best.
How We Work
Vanguard has implemented a hybrid working model for the majority of our crew members designed to capture the benefits of enhanced flexibility while enabling inperson learning collaboration and connection. We believe our missiondriven and highly collaborative culture is a critical enabler to support longterm client outcomes and enrich the employee experience.
Required Experience:
Staff IC
Employment Type
Full-Time
