LinkedIn Campaigns Specialist
LinkedIn Campaigns Specialist
Posted on :
06-04-2025
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1 Vacancy
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Job Description
Job Summary:
We are seeking a highly skilled LinkedIn CampaignSpecialist with 5 years of experience in planning executing andoptimizing LinkedIn advertising campaigns. The ideal candidate will have astrong background in LinkedIn Ads Manager audience targeting A/B testing anddatadriven decisionmaking to drive lead generation and brand awareness.
Key Responsibilities:
- Develop and execute LinkedIn ad campaigns including Sponsored Content InMail Text Ads and Dynamic Ads.
- Manage and optimize LinkedIn ad accounts to improve performance and ROI.
- Conduct audience research and segmentation to create highly targeted campaigns.
- Monitor key performance metrics (CTR CPC CPA conversion rates) and adjust strategies accordingly.
- A/B test ad creatives messaging and audience segments to enhance campaign effectiveness.
- Collaborate with content and design teams to develop highperforming ad creatives.
- Stay updated with LinkedIn advertising trends tools and best practices.
- Generate detailed reports and insights on campaign performance and suggest improvements.
- Coordinate with crossfunctional teams to align LinkedIn campaigns with overall marketing strategies.
Required Skills & Qualifications:
- 5 years of experience in LinkedIn campaign management and advertising.
- Proven track record of running successful LinkedIn Ads campaigns.
- Strong analytical skills with experience using LinkedIn Campaign Manager Google Analytics and other reporting tools.
- Excellent understanding of B2B marketing and LinkedIns advertising ecosystem.
- Experience in budget management and optimizing ad spend for maximum ROI.
- Proficiency in A/B testing and performance analysis.
- Strong copywriting and creative skills for ad messaging.
- Ability to work independently and collaboratively in a fastpaced environment.
Preferred Qualifications:
- Experience with marketing automation tools (e.g. HubSpot Marketo Pardot).
- Knowledge of retargeting and accountbased marketing (ABM) strategies.
- Google Ads or Facebook Ads experience is a plus.
Required Experience:
Unclear Seniority
Employment Type
Full Time
Key Skills
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