Vice President of Marketing
Vice President of Marketing
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$ 200000 - 215000
1 Vacancy
Job Description
About RFgen
RFgen Software is a trusted leader in mobile barcoding and data collection solutions for enterprise supply chains. With decades of experience and deep integrations with ERP platforms like Oracle SAP and Microsoft RFgen empowers companies to mobilize their operations and gain realtime visibility and control.
As we accelerate our growth and adapt to a fastchanging digital landscape were seeking a visionary handson VP of Marketing to lead our transformation and build the future of marketing at RFgen.
The Opportunity
We are in the middle of a major website overhaul content engine rebuild and messaging realignment based on OSIR (Outcome Situation Impact Resolution) and we need a marketing leader who can take full ownership of this next chapter.
Your primary objective:
Reignite and scale our inbound funnel to consistently deliver highquality highintent leads in a world where AIdriven search behavior is rapidly evolving.
What Youll Own
Marketing Strategy &
- Design and drive a fullfunnel marketing strategy focused on inbound growth content leadership and SEO best practices
- Ensure alignment with AIpowered search trends including zeroclick searches and AI summaries
Content & Brand Leadership
- Lead the transition to an outcomedriven messaging approach (OSIR model)
- Oversee the creation of thought leadership content across diverse formats (written video visual AIfriendly)
- Evolve our brand voice and messaging to increase awareness and credibility across channels
Team & Budget Oversight
- Manage a small inhouse team of marketers plus dedicated vendors
- Direct our annual marketing budget with strategic allocation across content SEO events and digital campaigns
- Evaluate and restructure the team as needed to meet performance goals
Sales & Customer Alignment
- Collaborate closely with Sales to ensure marketing is generating pipeline and supporting deals with uptodate highimpact materials
- Partner with Customer Success and Product Engineering to provide communications and collateral that reinforce customer and partner engagement
What Success Looks Like
- A measurable and sustainable increase in highquality inbound MQLs and SQLs
- Improved marketingsourced revenue contribution
- A modernized content engine and brand presence that aligns with user behavior shifts and AIdriven search
- Clear leadership and across website SEO thought leadership and sales enablement
Why RFgen
- Be part of a fastgrowing company with a differentiated hybrid SaaS model
- Make a big impact with high visibility and autonomy
- Competitive salary performancebased bonuses and a collaborative team culture
- Help us shape the future of mobile supply chain solutions
Compensation & Benefits:
RFgen offers a competitive compensation and benefits package designed to address the diverse needs of our employees including:
- Competitive Salaries
- Annual Discretionary Bonus
- Medical Dental and Vision Coverage
- 401(k) and ProfitSharing
- Paid Holidays
- Generous Paid Time Off (PTO) Plans
What Were Looking For
- 815 years in B2B marketing leadership ideally in SaaS or enterprise software
- Proven track record scaling inbound lead generation and optimizing content strategy
- Deep understanding of modern SEO AI search trends and content marketing best practices
- Experience managing small nimble teams and vendor relationships
- Strong collaborator across Sales Product and Customer Success
- Confident datadriven decisionmaker whos not afraid to roll up their sleeves
Ready to lead the charge Send us your resume or reach out directly wed love to hear from you.
Required Experience:
Chief
Employment Type
Full-Time
