Senior Demand Generation Manager - Public Sector
Senior Demand Generation Manager - Public Sector
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1 Vacancy
Job Description
About the role:
The Demand Generation team is looking for a Public Sector marketing professional for this fastgrowing segment with huge market potential.
In this role you will execute marketing programs to drive qualified pipeline for our Public Sector sales teams. Youll contribute towards the Demand Gen teams quarterly pipeline commitments while working with Product Marketing Field Marketing and Sales to execute highquality integrated campaigns webinars email nurtures and direct mail campaigns.
This role is for you if you thrive by solving problems in a datadriven way enjoy the challenge of building something new and are eager to establish strong crossfunctional partnerships.
This is a remote position open to candidates residing in the US.
You should apply if:
- You want to impact the industries that run our world: Your efforts will result in realworld impacthelping to keep the lights on get food into grocery stores reduce emissions and most importantly ensure workers return home safely.
- You are the architect of your own career: If you put in the work this role wont be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development countless opportunities to experiment and master your craft in a hyper growth environment.
- Youre energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative ambitious ideas for our customers.
- You want to be with the best: At Samsara we win together celebrate together and support each other. You will be surrounded by a highcaliber team that will encourage you to do your best.
In this role you will:
- Collaborate with crossfunctional team members in marketing sales finance business operations product and account development to execute a bestinclass gotomarket motion by leading joint initiatives facilitating communication across departments and driving alignment on marketing strategies.
- Forecast and measure the impact of demand generation activities on sales pipeline and revenue; continuously evaluate the performance and ROI of programs adjusting tactics and strategy accordingly.
- Build and execute campaign activations across channels like webinars email content marketing direct mail and more. Turn netnew activities into evergreen programs.
- Strategize and execute email campaigns engagement and nurturing advertising webinars sales enablement direct mail trade shows social media and more.
- Champion role model and embed Samsaras cultural principles (Focus on Customer Success Build for the Long Term Adopt a Growth Mindset Be Inclusive Win as a Team) as we scale globally and across new offices.
Minimum requirements for the role:
- 5 years of demand generation growth marketing or other relevant marketing experience.
- Analytical skills with experience using data to drive business impact.
- Be highly collaborative and have a strong track record of planning building and managing largescale campaigns.
- Excellent stakeholder management skills with an ability to succinctly communicate crossfunctionally and with executives.
- Has experience working in or with the Public Sector especially state or local governments.
- BS/BA degree or equivalent experience required.
An ideal candidate also:
- Is an expert in B2B tech marketing and is an analytical yet creative handson marketer with a passion for growth marketing.
- Displays strong interpersonal skills and a high degree of initiative with the ability to work in and across teams.
- Strong writing skills and experience creating content for emails blogs webinars or web pages.
- Has experience with ON24 and Marketo.
Required Experience:
Manager
Employment Type
Full Time
