Digital Marketing
Digital Marketing
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Job Description
Job Title: Digital Marketing Specialist
Location: Andheri West Mumbai
Employment Type: Full Time
Job Summary:
We are seeking a resultsdriven Digital Marketing Specialist to join our team. The ideal candidate will be responsible for creating implementing and optimizing digital marketing strategies to increase online presence drive traffic and enhance brand visibility. This role requires a combination of creativity analytical skills and technical expertise.
Key Responsibilities:
- Develop and execute digital marketing strategies across channels including social media search engines email and display advertising.
- Manage and optimize paid campaigns on platforms such as Google Ads Facebook Ads Instagram and LinkedIn.
- Conduct keyword research and implement SEO strategies to improve organic rankings.
- Analyze website traffic and campaign performance using tools like Google Analytics and generate actionable insights.
- Create and manage engaging content for social media blogs email campaigns and websites.
- Monitor trends in digital marketing and adapt strategies to leverage emerging opportunities.
- Collaborate with the design and content teams to produce creative assets for campaigns.
- Maintain and optimize the companys website for user experience and lead generation.
- Manage email marketing campaigns including newsletters automated workflows and lead nurturing.
- Track KPIs and ROI for all digital marketing efforts and present performance reports to stakeholders.
Qualifications and Skills:
- A bachelors degree in marketing Communications or a related field.
- Proven experience in digital marketing 25 years preferred).
- Proficiency in digital marketing tools such as Google Ads Google Analytics Facebook Business Manager SEMrush HubSpot etc.
- Strong understanding of SEO SEM PPC and social media marketing principles.
- Excellent copywriting and communication skills.
- Familiarity with email marketing platforms like Mailchimp Constant Contact or similar tools.
- Basic understanding of HTML and website CMS (e.g. WordPress) is a plus.
- Ability to work collaboratively and manage multiple projects simultaneously.
- Strong analytical mindset and attention to detail.
Preferred Skills:
- Experience with marketing automation tools.
- Knowledge of A/B testing and conversion rate optimization (CRO).
- Familiarity with video marketing strategies.
- Certification in Google Ads Google Analytics or similar platforms is an advantage.
Required Experience:
Junior IC
Employment Type
Full-Time
