Social Media Marketing Professional

Social Media Marketing Professional Brand Visibility& Thought Leadership

Location: Specify Location

Experience: 57 years

Industry Preference: IT/ITeS/Consumer/Ecommerce

The Role:

We are seeking a creative datadriven and strategic SocialMedia Marketing Professional to drive thought leadership brand visibility andpipeline growth through impactful social media engagement. Reporting to theContent Lead this role will be instrumental in crafting and executing socialmedia strategies leveraging influencer collaborations and optimizing paidcampaigns to establish a strong digital presence.

This role requires a storyteller at heart who understandsthe pulse of social media trends audience behaviors and platform algorithmsto drive engagement and brand positioning. The candidate must have handsonexperience in content writing for social media affiliate and influencerpartnerships and performancedriven advertising strategies. A datafirstmindset is essential ensuring adaptability and optimization based onanalytics.

Requirements

Skills Requirements:

Social media strategy development customized todifferent platforms to maximize engagement visibility and conversions.

Social media calendar management and executionto ensure consistent strategic and highimpact content distribution.

Social media content writing with a strongstorytelling approach to drive audience engagement and thought leadership.

Affiliate and influencer marketing executionincluding identifying onboarding and managing influencer collaborations toboost reach and credibility.

Paid social media advertising expertise in PPCcampaigns social media ads and performancedriven targeting to maximize ROI.

Deep understanding of social media algorithmstrends and engagement tactics across LinkedIn Twitter Instagram YouTubeand emerging platforms.

AIpowered social media optimization byleveraging AI tools for strategy development content creation and campaignexecution.

Data analysis and performance tracking tocontinuously optimize content strategies engagement metrics and conversionrates.

Gotomarket alignment with Marketing and InsideSales teams ensuring seamless integration of social campaigns with ABMstrategies.

Community management and audience engagement tofoster brand interactions advocacy and organic growth.

Key Responsibilities:

Develop and implement a comprehensive socialmedia strategy to drive brand awareness thought leadership and demandgeneration.

Own and execute the social media contentcalendar ensuring alignment with broader marketing and content strategies.

Create compelling socialfirst contentincluding posts videos stories and interactive formats tailored to differentplatforms.

Collaborate with affiliates influencers andbrand advocates to enhance visibility and credibility in the IT/ITeS industry.

Plan execute and optimize paid social mediacampaigns ensuring measurable outcomes in brand reach and lead generation.

Stay ahead of social media trends platformupdates and algorithm changes to continuously refine engagement strategies.

Leverage AI tools to enhance content creationtrend analysis and audience targeting for social media campaigns.

Monitor and analyze social media KPIs(engagement reach conversions sentiment analysis) and adjust strategiesbased on data insights.

Align closely with the Marketing and InsideSales teams to ensure social media efforts contribute to pipeline accelerationand ABM campaigns.

Continuously test and implement new contentformats storytelling techniques and engagement strategies to stay ahead ofthe curve.

Required Skills & Experience:

57 years of experience in social mediamarketing content creation and digital advertising

Proven expertise in B2B & B2C social mediastrategies LinkedIn thought leadership and organic audience building.

Strong experience in social media contentwriting storytelling and creative campaign .

Should have experience in leveraging AI toolsfor content optimization trend analysis and strategy to enhancesocial media performance.

Must be adept at using AIdriven content writingtools to create engaging platformspecific content at scale.

Handson experience in influencer marketingaffiliate partnerships and community engagement.

Proficiency in paid social media advertisingPPC campaigns and performance marketing.

Deep understanding of social media algorithmsaudience behaviors and platformspecific engagement tactics.