Regional Business Head - Direct
Regional Business Head - Direct
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Job Description
Banca Direct Channel The objective of this channel is to enable setup a new revenue generating stream of business through focused outbound reach out/ calling & meeting existing customer base of Bank of Baroda. Focus would be on Servicing the customers to generate opportunity for Cross Sell of Insurance & generated references from them for further enhance the opportunity for Business. Role of the RBH would be to drive revenue growth through effective cross selling strategies within our insurance portfolio & to generate references through Team.
Key areas of business management shall include:
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Set up a new outbound channel for customer engagement and business generation/ cross sell
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Generate References from existing customers for further Business Enhancement.
Strategy Development & Implementation:
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Develop & implement comprehensive outbound digital sales strategies
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Design and execute comprehensive cross sell strategies to maximize product attachment rates across
our insurance offerings
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Develop innovative approaches to enhance customer engagement and drive revenue growth through
cross selling
Business Management:
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Lead the overall cross sell business development including client and product strategy
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Manage the overall cross sell P&L/ financial targets
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Drive profitability both at customer and business level
Product & Market Insights:
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Stay abreast of market trends and competitor activities
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Work with Product teams and actuarial to devise product level cross sell strategies/ propositions
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Familiar with CRM software and tools for business process control and management
Data Analysis & Insights:
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Leverage customer data and market insights to inform cross sell strategies
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Implement data driven decision making process to identify and capitalize on cross sell opportunities
Compliance & Risk Management:
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Ensure that the crosssell framework and business model design complies to the regulations as laid down by regulatory bodies & internal bboard policies
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Collaborate with risk management teams to undertake proactive risk assessments and derive risk mitigation
Defined KPIs of the role
Confidential
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Business Target Achievement Design & Drive Direct marketing Campaigns
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Achieve the company defined Penetration to Base of BOB
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Ensure desired levels of Persistency in portfolio
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Manage Cost of Customer Acquisition
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Drive Productivity of Agent/ Channels
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Ensure desired levels of Product Mix/ drive
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Customer satisfaction and Retention
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Employee satisfaction thru GPTW initiatives
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Channels Profitability Sales force Productivity & Attrition Rate
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Customer Delight
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Adaption to change
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Transforming Talent
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Analytical thinking
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Leadership & Strategic orientation
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Yielding Results
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Stakeholder Communication
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Tech & Digital orientation
Required Competence
Confidential
Employment Type
Full Time
