Senior Data Analyst Data Product Development
Senior Data Analyst Data Product Development
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
$ 135000 - 145000
1 Vacancy
Job Description
Key Responsibilities
Lead the development and of complex data analyses providing a comprehensive understanding of performance and user engagement across all touchpoints to empower strategic decisionmaking.
Design and execute advanced data models and integrations leveraging firstparty and thirdparty datasets to provide meaningful insights.
Build and maintain sophisticated reports and dashboards to measure KPIs related to identity resolution consumer engagement content consumption and advertising effectiveness.
oManage and oversee ongoing and ad hoc query development for deeper insights into consumer behavior and business trends across linear digital and connected TV (CTV) platforms.
oConduct detailed audience segmentation and analysis to inform targeting strategies and content optimization efforts across all media channels.
oDevelop and implement methodologies to analyze crossplatform audience behaviors and measure effectiveness across linear TV digital and CTV ecosystems.
Utilize advanced data visualization tools to effectively communicate complex findings to a diverse set of stakeholders from technical teams to executive leadership.
Act as a mentor to junior analysts and data professionals fostering collaboration and elevating the analytical capabilities of the team.
Cultivate and strengthen relationships with data leads across Hearst Consumer Media acting as a trusted advisor and partner in datadriven initiatives.
Qualifications
Bachelors degree in a quantitative field (e.g. Mathematics Statistics Computer Science Data Science) is required; advanced degree preferred.
58 years of experience in business intelligence analytics and/or data engineering with a strong preference for media publishing or marketing environments.
Expertlevel proficiency in SQL with extensive experience in data mining and working with largescale data warehouses (e.g. Redshift BigQuery).
Proven experience in developing and implementing identity and audience measurement solutions.
Advanced skills in creating reports and dashboards with BI tools (e.g. Looker Tableau) and translating insights into actionable recommendations.
Strong critical thinking problemsolving and storytelling abilities with excellent writing communication and presentation skills.
Familiarity with media research tools and frameworks such as Nielsen Comscore or similar platforms is highly desirable.
Experience in CTV and digital advertising landscapes including knowledge of programmatic ecosystems and advanced TV measurement tools
Demonstrated ability to manage multiple priorities lead crossfunctional initiatives and influence stakeholders at all levels.
Compensation and Benefits
In accordance with applicable law Hearst is required to include a reasonable estimate of the compensation for this role if hired in New York City. The reasonable estimate if hired in New York City is $135000 to $145000. Please note this information is specific to those hired in New York City. For candidates outside New York City the salary range will be aligned with the specific location. A final decision on the successful candidates starting salary will be based on a number of permissible nondiscriminatory factors including but not limited to skills experience training certifications and education.
Hearst provides a competitive benefits package including medical dental vision disability and life insurance 401(k) paid holidays and paid time off employee assistance programs and more.
Required Experience:
Senior IC
Employment Type
Full-Time
