Marketing Automation Expert
Marketing Automation Expert
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Job Description
Job Description:
DXC Technology is looking forMarketing Automation Expertto join Analytics Offering with previous experience in Martech projects.
DXC Analyticsis focused on providing customers innovative solutions and high added value in the following areas: Analytics Solutions and Services Big Data Platforms Information Governance Business Intelligence & Data Management Artificial Intelligence and IoT Analytics.
Responsibilities:
Act as SME for the marketing automation platform implemented.
Work closely with crossfunctional teams to create and execute multichannel marketing campaigns ensure data integrity and enhance customer processes..
Ensure proper integration and functionality of marketing tools with CRM and other systems.
Analyze campaign performance metrics and reports to assess the effectiveness of the solution.
Use insights from data analysis to refine strategies and improve ROI.
Identify opportunities for process improvements within marketing automation workflows.
Stay current on industry trends and best practices in marketing automation and technology.
Nice to have:
Knowledge or experience in financial services projects and consulting firms
Requirements:
At least 8 years of experience in Martech
Previous technical experience in campaign development platform management and data analysis.
Strong communication and presentation skills with the ability to effectively convey complex technical concepts to nontechnical stakeholders
Good knowledge at least one of: Infinity Eloqua or Unica.
Location:ROME with remote work possibility
#LIHybrid
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Employment Type
Full-Time
