Senior Analyst CRM Marketing Automation
Senior Analyst CRM Marketing Automation
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Job Description
Get started on an exciting career at Element!
Element employees make a difference in the lives of others every day. We are redefining the fleet management industry to be people first then business delivering on our promise of a superior client experience. This takes hard work and innovation and we need more likeminded people on our team.
SalesForce Admin certification required
What We Need
Element Fleet Management is seeking a Senior Analyst CRM & Marketing Automation with Salesforce Administrator Certification strong technical acumen who is ready to take on an integral role in supporting the development of innovative and client focused campaigns. The CRM & Marketing Automation Senior Analyst plays a key role in supporting CRM strategy and marketing automation initiatives. While Salesforce Admin primarily handles daytoday configurations this role involves deeper system analysis automation strategy and crossfunctional collaboration to enhance marketing and sales alignment.
A Day in the Life
CRM & Marketing Automation Strategy:
Design and implement Salesforce architecture ensuring smooth integration with marketing automation tools (e.g. Pardot Marketing Cloud HubSpot).
Develop workflows automations and segmentation strategies to optimize lead generation nurturing and conversion.
System Integration & Optimization:
Work closely with IT and RevOps to ensure seamless integration between Salesforce and marketing automation platforms.
Identify inefficiencies in lead management campaign tracking and reporting recommending system enhancements.
CrossDepartmental Coordination:
Collaborate with Marketing Sales and Customer Success teams to align CRM processes with campaign goals.
Ensure data flows correctly between Salesforce and marketing platforms to enable accurate tracking of customer journeys.
DecisionMaking and Impact
Efficiency Gains:
Automate lead assignment scoring and campaign reporting to reduce manual effort and improve marketing ROI.
Optimize sales and marketing handoff processes by refining lead qualification and pipeline visibility.
Data Integrity & Reporting:
Implement and maintain data governance standards to improve segmentation and personalization.
Develop dashboards and reports for marketing performance lead attribution and funnel analysis.
Strategic & Operational Contributions
Marketing Automation Enhancements:
Advise on system expansions such as implementing AIdriven marketing tools or additional integrations.
Optimize email automation workflows customer journeys and nurture campaigns.
Process Improvements:
Continuously refine CRM processes based on user feedback and campaign performance data.
Improve marketing and sales alignment by ensuring proper attribution and conversion tracking.
Stakeholder Collaboration
Marketing Team: Align CRM with campaign goals and ensure proper audience segmentation.
Sales & RevOps Teams: Enhance lead management and improve reporting accuracy.
IT & Business Applications: Support integrations and troubleshoot systemrelated issues.
Guidance & Direction
While reporting to the CRM Manager the Senior Salesforce Analyst is expected to be proactive in identifying areas for improvement recommending strategic enhancements and ensuring smooth of marketing automation strategies.
Qualifications
- Bachelors degree in Marketing Business Information Technology or related field.
- Salesforce Certified Administrator (certification required)
- Experience with Salesforce Sales Cloud or Marketing Cloud
- Expert knowledge of APEX Visualforce SOQL and Salesforce APIs to support marketing automation and CRM customizations
- Experience designing and implementing marketing automation workflows email journeys lead scoring and campaign tracking within Salesforce
- Strong understanding of data integration thirdparty marketing tools and lead management best practices
- Experience working with Salesforce Marketing Cloud (Journey Builder Automation Studio Email Studio) or Pardot including segmentation and personalization
- Deep knowledge of the Salesforce data model governor limits workflows and reporting for marketing use cases
- Proficiency in SOAP & RESTful APIs Data Loader Bulk API and Streaming APIs for marketing and CRM data synchronization
- Experience with crossfunctional collaboration ensuring smooth data flow between sales marketing and customer success teams
The hiring base salary range for this position is $62600 $86000 annually. Actual compensation within this range will be dependent upon the individuals knowledge skills experience equity with other team members and alignment with market data.
Whats in it for You
A culture of innovation empowerment decisionmaking and accountability
Comprehensive health and welfare benefits that serve the needs of you and your family and foster a culture of wellness (for qualified roles)
Additional benefits and amenities including paid timeoff programs (vacation sick leave and holidays) (for qualified roles)
Applicants will be required to undergo a background check only if and after a conditional offer of employment has been extended.
Element Fleet Management and its wholly owned subsidiaries are an equal opportunity employer committed to diversity equity inclusion and belonging. We are pleased to consider all qualified applicants for employment without regard to race color religion gender identity age sex sexual orientation disability national origin Aboriginal/Native American status protected veterans status or any other legallyprotected factors. Disabilityrelated accommodations during the application and interview process are available upon request.Should you require an accommodation with our hiring process please send an email to or call.
Required Experience:
Senior IC
Employment Type
Full-Time
