Social Media Manager
Social Media Manager
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$ 65 - 70
1 Vacancy
Job Description
King Features is a premier producer and distributor of the worlds most iconic intellectual properties and a leader in classic character licensing and franchise development.
With one of the longestrunning consumer products programs in the industry King Features portfolio includes worldrenowned pop culture brands such as Popeye Flash Gordon The Phantom Hgar the Horrible Moomin Prince Valiant and Mandrake the Magician. King Features produced the Emmy nominated series The Cuphead Show! with Netflix Animation which debuted in 2022. As content syndication specialists the company distributes beloved comics such as Blondie Beetle Bailey Mutts and dozens of others as well as columns editorial cartoons and puzzles across multiple platforms and content providers around the globe.
Social Media Manager:
We are seeking a dynamic creative datadriven and highly organized Social Media Manager to lead organic content creation and paid social strategy for our iconic character IPs including Popeye Olive Oyl Flash Gordon The Phantom among others. The ideal candidate will have a passion for storytelling a deep understanding of online trends and experience managing branded social media accounts. This role will be key in growing our online presence and increasing engagement with our global fanbase.
Key Responsibilities:
- Content Creation:
- Strategize and develop engaging creative content (images videos copy) for our character IPs across social media platforms in alignment with each brands goals and tone.
- Social Media Management:
- Manage the daytoday operations of our social media accounts from planning and executing social media content calendars to daily platform monitoring.
- Brand Strategy :
- Collaborate with the marketing team to develop and execute strategies that grow our social media following and drive engagement testing new content formats to discover innovative ways to connect with our audiences.
- Conduct annual social media audits and present tailored strategy recommendations to the Senior Brand Marketing Manager and Senior Vice President of Licensing.
- Community Engagement:
- Engage with followers respond to comments and prioritize shareable content to cultivate a loyal dedicated community around our characters.
- AI Implementation:
- Spearhead efforts to incorporate approved AI tools in the social process from content development to performance analysis.
- Analytics & Reporting:
- Track analyze and report on key performance metrics providing actionable insights and making datadriven decisions to optimize strategies.
- Campaigns & Promotions:
- Conceptualize and execute innovative social media campaigns boosting strategies and content tactics to drive awareness engagement and growth.
- Regularly identify strategic bartered social collab opportunities to increase visibility and spark noise on the platforms.
- Trendspotting:
- Stay uptodate with social media trends platform updates and emerging technologies to ensure our content remains fresh and relevant.
- Build deep knowledge of the competitive character brand and licensing industry landscapes to inform content strategies.
- CrossFunctional Collaboration:
- Work closely with other teams (e.g. licensing PR product development) to align social media partner collaboration efforts with broader business goals.
- As needed manage creative agencies influencer partnerships and other external contributors.
- Provide social media expertise to support sales and internal presentations.
- As needed spearhead other creative strategic tasks to support the larger Brand Marketing and Licensing teams.
Qualifications:
- 3 years of proven experience in social media marketing and content creation for brands ideally with character IPs or entertainment properties.
- Bachelors degree in Marketing Communications or a related field.
- Handson expertise with social platforms including Facebook Instagram LinkedIn Twitter(X) TikTok YouTube and Pinterest.
- Experience successfully managing creative agencies and contributors.
- Proficiency in graphic design and video editing software (e.g. Adobe Creative Suite Canva Final Cut Pro).
- Basic knowledge of photography or videography to enhance content creation.
- Interest in AI and an understanding of how it is changing the content creation landscape on social.
- Familiarity with paid social media with a proficiency in Facebook Ads Manager
- Knowledge of social analytics suites with strong analytical skills and competency in speaking to metrics across multiple reporting systems.
- Strong understanding of brand marketing and ability to develop content that aligns with brand voice and guidelines.
- Passion for pop culture comics and iconic characters like Popeye Olive Oyl Flash Gordon The Phantom and others as needed.
- Exceptional written and verbal communication skills.
- A proactive selfstarter with curiosity about social media trends and platforms.
- Strong organizational skills and attention to detail with the ability to manage multiple projects and meet deadlines.
- Creativity and enthusiasm for testing new ideas and formats.
- Ability to receive constructive criticism and learn from feedback
- A team player able to work across multiple teams and brands in a fastpaced digital environment.
Bonus Skills: Experience in influencer marketing or collaborations with social media influencers.
How to Apply: Send your resume portfolio and a brief cover letter outlining your experience and interest in the role.
The basesalaryfor this role is $65k70k.The actual base pay offered is dependent upon many factors such as: transferable skills work experience business needs and market demands. The base payrangeis subject to change and may be modified in the future.
This position is based in the NYC office a minimum of 3 days a week. No remote flexibility.
All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or protected veteran status.
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Required Experience:
Manager
Employment Type
Full-Time
