Sr Product Marketing Manager Amazon Freight Partner

Would you like to be part of a team focused on driving innovation in the transportation industry while working to empower small business entrepreneurs and contribute to Amazons sustainability goals If you have strong customer focus great instincts for navigating complex and ambiguous situations and a passion for developing marketing strategies and compelling messaging and communications you may be a great fit for the Sr. Product Marketing Manager role within Amazon Freight Partner (AFP). The AFP program enables entrepreneurs to start and grow their trucking business alongside Amazon with exclusive training ability to hire from their local communities and longterm business growth potential.

As a key member of the marketing team you will build gotomarket (GTM) plans marketing strategies and program and product messaging for key launches for AFP owners and their drivers. You will dive deep to fully understand the audience and product offering develop segmentation and build GTM plans to drive adoption and engage your customer segment. Youll create product positioning key benefits and customerfacing messaging. You will work across channel marketing customer engagement teams product and program owners and other business teams to prioritize and design new marketing strategies and crisp and compelling communications that are informed by customer data and insights. This role owns building mechanisms and working models across teams and will require the ability to influence others. This role uses inputs from customer insights and data to influence the product and program roadmap. You will need to both think strategically to build your marketing plans and work tactically to execute them.


Key job responsibilities
Define the marketing plan and tactics to achieve business objectives for product program and service launches new features and operational updates
Create the product narrative and write messaging to accelerate adoption and momentum; successfully bring innovative and categorydefining products to market
Strategize and execute proactive multichannel messaging and communications that will bring clarity and transparency to large scale operational changes
Create develop and implement content for inperson events
Work crossfunctionally with teams in marketing product program management PR and other business teams
Provide messaging feedback on campaigns creative assets and other customerfacing initiatives
Advocate for the customer distill market feedback across regions and categories into market intelligence that informs various
internal stakeholders and influences product roadmap and business decisions
Inspect performance metrics and create programs and mechanisms to drive results across the full customer lifecycle including monitoring and measuring the effectiveness of communication
Drive storytelling efforts and communication campaigns to both solve business needs including written communication executive messaging info graphics newsletters and video
Identify opportunities to build scalable mechanisms such as messaging guidelines and communications playbooks


6 years of professional noninternship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience building executing and scaling crossfunctional marketing programs
Experience leading gotomarket for consumer software or hardware product launches

Experience using any of SQL or other analytical tools for conducting data analysis
Experience with customer segmentation profiling and targeting

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128600/year in our lowest geographic market up to $212600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.