Product Marketing Manager

About AlayaCare:

At AlayaCare were revolutionizing the way that home healthcare is delivered. Our leading cloudbased software allows our customers around the world to manage their employees scheduling billing and enable better delivery of care. Were a fastgrowing SaaS company with a team of 550 team members across Canada US Australia and Brazil. We aim to be the world leader in home healthcare software solutions as we empower providers to deliver better health outcomes to their patients and clients. We pride ourselves on our open and transparent culture our bias for action and being committed to a workplace where we can be ourselves.

About the Role:

Reporting to the Sr Director of Product Marketing the Product Marketing Manager (GTM) will help lead commercialization and gotomarket (GTM) motions across the AlayaCare platform for the specific markets assigned to them. This role leads the GTM strategy and across AlayaCares diverse service lines and regions serving as the interlock between the Product organization and functional teams including Sales Marketing Customer Success Finance and Account Management. You will drive scalable GTM processes articulate clear value propositions define and refine buyer personas track market differentiators and develop impactful messaging. You will also collaborate with Revenue teams to build targeted sales collateral support pricing/packaging strategies and ensure alignment with customer needs.

A Day in the Life:

Market Launches

• Partner with market leaders to understand market scope shape product roadmaps and define scalable GTM strategies.
• Set success criteria and influence stakeholders to align on GTM .
• Create comprehensive Product Marketing briefs and campaign plans.
• Map out the buyers journey highlighting key customer touchpoints and value delivery.
• Build impactful sales enablement tools in collaboration with Revenue and Product Marketing teams.

Product and Market Positioning & Competitive Analysis

• Develop and refine value propositions and strategic positioning.
• Maintain competitive research frameworks to track dynamics in your markets.
• Contribute to marketspecific thought leadership content.

Pricing Packaging & CrossFunctional Support

• Refine pricing and packaging to drive resonance and business outcomes.
• Manage content requests and support Sales Marketing and Customer Success teams.

What You Bring to the Team:

• Bachelors degree in Business Marketing Engineering or related; Masters degree preferred.
• 45 years of experience including 2 in Product Marketing Strategy or Consulting.
• Experience in healthcare/homecare sectors and understanding of payors/business lines.
• Proven experience with GTM processes and SaaS product launches.
• Strong analytical and project management skills.
• Proficiency in tools like JIRA Confluence Roadmunk Looker Asana Crayon.
• Exceptional communication interpersonal and organizational abilities.

Location and Travel Requirements:

AlayaCare supports a flexible hybrid working model expecting employees to have a regular inoffice presence at their closest office location while offering flexibility for some remote work. Preferred locations: Toronto or Montreal.

What Makes AlayaCare a Great Place to Work:

• Recognized as one of Canadas Top Growing Companies and a Deloitte Technology Fast 50 awardee.
• Equity in a wellfunded highgrowth company.
• Hybrid working model with modern office spaces.
• Virtual and inperson social events to foster collaboration and fun.
• Comprehensive group benefits including telemedicine.
• Employee wellness lifestyle and development expense program.
• Parental leave topup program.
• Flexible vacation and Wellness Days.
• Paid Volunteer Time Off.
• Career growth and learning opportunities.
• Transparent collaborative and innovative culture.

If this sounds like the perfect job for you apply today. If not feel free to share this opportunity with someone who might be a great fit!

Visit www.alayacare to learn more.