As a member of the Nexstar digital sales team the Integrated Digital Specialist (IDS) is responsible for generating and growing digital marketing service revenue for the company. The IDS will be the markets subject matter expert on digital services and will work with the Nexstar sales team to achieve budgeted revenue goals in the digital marketing services area. The Integrated Digital Specialist will achieve this by professionally and effectively selling Nexstar Digital Local Agency Services suite of digital products (including targeted video digital audience and reach extensions SEO/SEM and sponsorships) with the objective of advancing client objectives.
Responsibilities
- Digital marketing services sales lead.
- Develop and execute gotomarket sales strategies and tactics that result in exceeding company revenue targets.
- Effectively maintain reporting and optimization of campaigns.
- Establish maintain and grow meaningful client relationships.
- Generate new digital marketing services business and grow business from existing clients.
- Be an effective educator and ambassador both internally and externally on the benefits of digital marketing for clients.
- Train sales team and digital support on digital marketing. Assist with training sales team on digital marketing services.
- Conduct educational forums and/or seminars for clients.
- Consistently demonstrate effective communication with clients and internally.
- Effective in fourlegged call situations.
Requirements:
Education: BA or BS in Business Marketing Advertising or Communications preferred
Experience:
- 4 years of digital marketing a must.
- Significant knowledge of digital solution product offerings and its effective use for clients.
- In depth knowledge of Google Analytics and reading campaign reports. IAB certified a plus!
- Motivated enthusiastic selfstarter who can work effectively both independently and collaborating in a team environment.
- Excellent communication and client presentation skills.
- Ability to interact with highlevel decision makers.
- Ability to execute in an organization through collaboration and consultative process.
- Consistent followup strong organizational skills and attention to detail.
- Proven ability to meet and exceed sales goals.
- Up to date on latest trends in digital marketing service industry.
- Ability to manage account receivables for your book of business.
- Proficiency in Excel PowerPoint and ability to become proficient on inhouse sales systems.
Required Experience:
Unclear Seniority