Senior CRM Marketing Strategist

Remote USbased*

*Hybrid Requirements: Employees within 40 miles of a physical office location must be present in office 2 days a week.

Office Locations: San Diego CA & Denver CO

Overview:

For over 14 years 85SIXTY has been helping clients transform the way they reach acquire and engage with their customers through an integrated combination of data technology crosschannel strategies and creative thinking. Some might call us a fullservice digital consultancy but we like to think of ourselves as a partner that can both drive strategy and orchestrate delivery. Founded in 2010 by a veteran in retail eCommerce and digital 85SIXTY was built around a consultative hightouch approach that allows us to work across a broad spectrum of areas to increase our value to our customers. We are supporting todays forwardthinking brands in their journey towards growth whether that be financially operationally and/or strategically. Solving whatever is thrown our way and translating it into simple solutions is at the core of 85SIXTY. We are looking for team members who fit that ethos.

85SIXTY is looking for a Senior CRM Marketing Strategist to be responsible for bridging the gap between strategic planning and handson to deliver exceptional email and SMS marketing campaigns. This role involves guiding client relationships leveraging data insights ensuring regulatory compliance and taking a proactive approach to continuous improvement. It demands a blend of highlevel thinking daytoday relationship management and administrative planning to drive success for our clients.

Responsibilities:

• Client & Relationship Management
  • Build and maintain strong client relationships resolving conflicts setting clear expectations and representing the company professionally.
  • Meet regularly with clients to present strategies performance data and recommendations (using tools like Google Slides or PowerPoint).
• Team Leadership & Collaboration
  • Serve as a proactive leader to both clients and team members contributing to the CRM business unit and broader agency goals.
  • Collaborate across internal teams and departments to ensure marketing efforts are strategically aligned.
• Comprehensive Email & SMS
  • Plan execute troubleshoot and optimize email and SMS campaigns.
  • Occasionally build or edit campaigns directly inplatform (including HTML/CSS) with support from the team as needed.
  • Manage content calendars including briefs scheduling deployment and ad hoc copy edits.
• Strategic Growth & Innovation
  • Develop clientspecific strategies to drive acquisition retention and engagement leveraging CRM/email marketing SMS and lead capture.
  • Use testing segmentation tagging and behavioral targeting to nurture leads and maximize campaign engagement.
  • Continuously maintain awareness of best practices regulations and trends to refine strategies.
• Performance Tracking & Reporting
  • Track and analyze campaign results (weekly monthly quarterly) to inform datadriven improvements.
  • Report on successes ROI and key metrics identifying areas for optimization and future testing.
• Platform Administration & Technical
  • Own the setup segmentation optimization testing and deployment of email/SMS campaigns in relevant platforms.
  • Partner with clients and internal stakeholders to scope new campaigns gather needed materials and resolve technical challenges.

Qualifications:

• 6 years of experience in email marketing marketing automation marketing operations or similar digital marketing work.
• Strong knowledge of enterprise and smalltomedium ESPs (e.g. Salesforce Marketing Cloud Klaviyo Hubspot Acoustic).
• Handson email development: programming or editing responsive emails with HTML/CSS and experience creating digital campaigns.
• Audience segmentation & optimization: experience testing optimizing and reporting on email marketing campaigns.
• Technical fearlessness: ready to research solutions make mistakes learn and vet new marketing technology to make strategic recommendations.
• Clientfacing communication: experience crafting and delivering professional presentations (Google Slides/PowerPoint) and comfortable working directly with clients.
• Fastpaced environment & collaboration: hardworking creative and teamoriented able to thrive in a dynamic setting with a keen creative sensibility exceptional written/verbal communication skills meticulous attention to detail and the ability to quickly iterate on new projects.
• Data analysis skills: able to dig into large sets of data (interpret findings analyze trends recognize anomalies) and make testing recommendations.
• Regulatory & best practices: understanding of CANSPAM COPPA GDPR and CCPA laws plus email industry best practices.
• Prioritization & urgency: capable of effectively prioritizing tasks and operating with a sense of urgency.
• Independence & teamwork: selfmotivated able to work independently and comfortable in a decentralized team structure.

Benefits:

• Competitive salary and benefits package.
  • Medical Dental Vision
  • Life/AD&D
  • FSA Health/Dependent Care
  • Voluntary Life/AD&D
  • Retirement Plan
• FTO Flexible Time Off
• Paid Holidays Annually: 14
• Opportunities for professional development and growth.
• Collaborative and dynamic work environment.
• Contribution to impactful and innovative projects in the digital space.

Compensation Disclaimer:

Compensation: $92000 $102000 annually. Compensation is based on multiple factors that are unique to each candidate including and not limited to jobrelated knowledge level of relevant experience education skills and geographic location (to account for comparative cost of living). 85SIXTY reserves the right to modify this pay range at any time.

EEO Statement:

85SIXTY is an equal opportunity employer. We do not discriminate on the basis of race color religion marital status age national origin ancestry physical or mental disability medical condition pregnancy genetic information gender sexual orientation gender identity or expression veteran status or any other status protected under federal state or local law.

Staffing / Recruiting Agencies:

To all Staffing and Recruiting Agencies: Our Careers Site is only for individuals seeking a job at 85SIXTY. Staffing and recruiting agencies and individuals being represented by an agency are not authorized to use this site or to submit profiles applications or resumes and any such submissions will be considered unsolicited. 85SIXTY does not accept unsolicited resumes or applications from agencies. Please do not forward resumes to our jobs alias 85SIXTY employees or any other company location. 85SIXTY is not responsible for any fees related to unsolicited resumes/applications.

Fake Job Postings Statement:

Please be aware of fictitious job postings consulting engagements solicitations or employment offers from suspicious sources. These engagements may be an attempt to obtain private information or to induce you to pay a fee for services related to recruitment or training. 85SIXTY does NOT charge any application processing or training fee at any stage of the recruitment or hiring process. If you have any doubts about the authenticity of any messaging behalf of 85SIXTY please send us an email at HR @ 85SIXTY before taking any further action in relation to the correspondence recruitment or hiring process. All genuine job openings will be posted on our careers page at Experience:

Senior IC