Consumer Product Marketing Manager
Consumer Product Marketing Manager
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Job Description
The Consumer Product Marketing Manager is responsible for developing and executing product marketing strategies that drive product adoption revenue growth and customer engagement for the Residential division. This role acts as the bridge between product development and the market crafting compelling messaging positioning and gotomarket plans to ensure the products success.
HYBRID WORK ENVIRONMENT
Vancouverbased team members work inoffice every other week (TuesThurs). Core attendance is required from 9 AM 3 PM on these days to support business priorities.
A DAY IN THE LIFE
- Dive deep into customer discovery conducting qualitative and quantitative research to understand our customers and identify segments and personas.
- Create compelling narratives that resonate with target audiences.
- Plan and execute gotomarket strategies for product launches and updates.
- Conduct market research to identify market trends competitive insights and product positioning opportunities.
- Collaborate with product and marketing teams to align on gotomarket plans priorities and strategies.
- Create product marketing enablement materials such as landing pages presentations product sheets and training content.
- Drive product adoption by owning growth initiatives and collaborating with product and marketing colleagues on .
- Measure and report on the effectiveness of launches and ongoing product marketing initiatives.
- Act as a product advocate both internally and externally to build awareness and credibility.
WHAT YOU BRING TO THE TABLE
- Proven experience in product marketing preferably with B2C technology or home services products.
- Strong understanding of gotomarket strategies positioning and messaging.
- Experience conducting and analyzing market research and competitive analysis.
- Excellent communication and collaboration skills to work crossfunctionally.
- Ability to develop compelling enablement and marketing content.
- Datadriven mindset with the ability to measure and optimize launch effectiveness.
- Passion for delivering innovative gotomarket strategies that drive business impact.
COMPENSATION & BENEFITS
- Salary $85000 $110000 per annum (Actual salary offered will be commensurate with education experience and internal parity).
- The Total Compensation Package includes Extended Health Dental. Focus on your development through our professional development programs. Enjoy a variety of health and wellness initiatives including access to gym facilities at our corporate head office. Speak to us to learn more about what we offer.
THE HIRING PROCESS
- PreScreen Lets talk about your experience goals & excitement for this role!
- Interviews Two or more interviews with different team members including structured competency & scenariobased questions
- Presentation/Assessment
- References & Background Check
- We use audio recording transcription for our interview practices
ABOUT US
Did you know O2E Brands has been voted one of the Best Workplaces in Canada 14 times! Take a sneak peek into why that is here: YouTube Check us out on social! At O2E Brands we know that great talent comes in many forms and we want to meet you at your best. We will provide reasonable accommodations to applicants with disabilities at any time throughout the recruitment and selection process. Please contact our Talent Acquisition Team at or notify the Talent Acquisition team member you are working with if unique arrangements will enable your equal participation.
Ready to take your career to the next level Apply today!
#1800GOTJUNK #LIAS1
Required Experience:
Manager
Employment Type
Full-Time
