eCommerce Marketing Manager
eCommerce Marketing Manager
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
This position will plan and lead the eCommerce strategies for the RIDGID and Greenlee brands.You will work closely with many teams including marketing sales and software solutions teams to deliver a bestinclass customer experience.
This role leads the digital content development and deployment strategy needed to drive demand and customer conversions through eCommerce channel partners as well as design and implement the eCommerce customer roadmap.
Work activity will center around the distribution measurement and optimization of digital content for customer and eCommerce channel touchpoints. The position requires an experienced marketing professional with a passion for marketing planning and a strong ability to collaborate on crossfunctional initiatives. We look forward to seeing your application!
In this Role Your Responsibilities Will Be:
eCommerce Strategy
- Collaborate and prioritize with the global eCommerce marketing and sales teams on projects that will drive ecommerce sales.
- Lead and develop promotional opportunities and coordinate performance to improve return on investment.
- Have a cando demeanor. Help create the strategy & lead the implementation.
- Identify and lead product detail page content requirements and gaps across eCommerce channels to improve engagement and conversion.
- Understand and translate eCommerce needs into technical requirements for the internal digital ecosystem.
- Integral team member and/or lead on projects such as PIM DAM and other marketing foundational program implementations or improvements. Work with team including Software Solutions team to set up new or audit existing syndication channels.
- Lead the creation of the BusinesstoBusinessto Consumer (B2B2C) eCommerce strategy for North America. This includes but is not limited to supporting the digital requirements of distribution partners and driving growth plans.
- Supervise and understand the evolving eCommerce marketplaces its impact on consumer trends and translate that understanding into digital marketing strategy and growth plans for the North American Professional Tool brands.
- Provide recommendations on enhancements features communications and promotions targeted at high priority personas.
- Drive continuous improvement of the enduser eCommerce experience.
- Identify and supervise key performance indicators to advise decisionmaking and optimize conversion. Work to build eCommerce content dashboards and the processes to apply data in recommendations.
Digital Content Management
- Use brands purpose and positioning to help formulate the communication strategy for content on channel partner sites.
- Develop and implement content enrichment and promotional strategies for key ecommerce retailers and wholesale distributors.
- Responsible for the development of eCommerce content and deployment strategies to online channel partners.
- Review content and copy for clarity and accuracy.
- Coordinate with fellow Marketing team members and or vendor partners to ensure completion of content and adherence to defined strategies.
- Perform additional responsibilities as assigned.
- A Bachelors degree or equivalent experience in a marketing business or technologyrelated subject area is required.
- At least three 3 years of experience in enterprise eCommerce platform planning and implementation.
- Knowledge of the latest eCommerce and digital marketing tools and techniques.
- Experience in handling vendors and implementing strategies with internal and external partners.
- Experience handling etailers/marketplaces specific campaigns (e.g. Amazon Home Depot etc..
- Proven experience working with Web analytics solutions and familiarity with eCommerce conversion tracking methodologies.
- Professional experience in the businesstobusiness (B2B) and businesstoconsumer (B2C) digital retail market.
- Authorized to work in the United States without sponsorship now and in the future.
- Five 5 plus years of related work experience is preferred.
- MBA or Masters degree in Marketing or a related field or equivalent experience.
- Demeanor that considers the big picture while being able to pay attention to details; can balance both technical and strategic demands is required.
- Ability to communicate effectively with diverse audiences ranging from nontechnical senior leadership executives to engineering professionals software developers and operations staff.
- Initiate and lead crossfunctional projects to completion.
- Demonstrable track record of devising salesenhancing strategies.
- Experience with Salsify or other content distribution systems.
- Experience with Amazon Marketing Services (AMS) and Amazon Marketing Group (AMG)
- Strong understanding of digital marketing strategies including social and mobile.
- Solid understanding of eCommerce; SEO; SEM/PPC; DAM; CRM; campaign setup analysis and reporting.
- Travel: up to 15
Our Culture & Commitment to You
At Emerson we prioritize a workplace where every employee is valued respected and empowered to grow. We foster an environment that encourages innovation collaboration and diverse perspectivesbecause we know that great ideas come from phenomenal teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship training or leadership opportunities we invest in your success so you can make a lasting impact. We believe diverse teams working together are key to driving growth and delivering business results.
We recognize the importance of employee wellbeing. We prioritize providing flexible competitive benefits plans to meet you and your familys physical mental financial and social needs. We provide a variety of medical insurance plans with dental and vision coverage Employee Assistance Program 401(k) tuition reimbursement employee resource groups recognition and much more. Our culture offers flexible time off plans including paid parental leave (maternal and paternal) vacation and holiday leave.
Learn more about ourCulture & Values.
Why Work in the Greater Cleveland Area
Our facility is located in Elyria OH (our world headquarters) which is conveniently located within driving distance to Cleveland. The areas generally low costs of living excellent school systems and low crime rates create a familyfriendly environment. The area is home to several growing communities with restaurants festivals shopping and arts scenes that make them exciting places to live and work
About Our Location
Since the invention of the modern pipe wrench in 1923 the 25acre RIDGID world headquarters in Elyria OH has been developing tools that help trades professionals tackle jobs faster safer and more accurately. Today more than 600 employees work in 734K sq. ft. of office and manufacturing space. The campus is also home to a factory tool service center and an innovative schoolhouse training center that educates and trains hundreds of tradespersons annually. In addition to the iconic wrench the campus manufactures RIDGID battery hydraulic tools pipe and electrical tools and drain cleaning components as well as Greenlee step bits and knockout tools. Emersons Professional Tools business provides the industrys broadest portfolio of advanced reliable tools and technologies for the mechanical electrical and plumbing trades.
#LIBS
Required Experience:
Manager
Employment Type
Full-Time
