Senior Director of Ecommerce
Senior Director of Ecommerce
Posted on :
06-04-2025
Employer Active
1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
06-04-2025
Job Description
With over 50 stores and the largest avocational cooking program in the US Sur La Table offers an unsurpassed selection of exclusive and premiumquality goods for the kitchen and tableand the culinary expertise and inspiration to go along with it. Whether the job entails interacting with our customers driving digital growth or providing vital behindthescenes support were all here for the same reason to roll up our sleeves and create happiness through cooking and sharing good food
The Senior Director of eCommerce for Sur La Table is responsible for our online business. As a business leader you will be responsible for planning and then executing a comprehensive digital strategy to drive both near and longterm growth while hitting forecasted revenue targets.
Operationally you will cover all aspects of eCommerce including daytoday business needs as well as launching key new customerfacing initiatives. You are a proven operator with a strong collaborative spirit that fosters crossfunctional coordination and crossdepartment . Here you will work closely with multiple parts of the organization including merchandisebuying marketing retail customer service and producttechnology teams. You will obsess with delivering rich online brand experiences increasing site engagement and driving conversions; all of which create customer loyalty.
In this role you will manage the eCommerce budget and make sure it is tied directly back to forecasted revenue. Thus you prioritize true incremental growth initiatives as well as optimization efforts. This requires that you are a passionate brand advocate and a true customer champion; driving omnichannel performance and making key investment decisions using sound data analysis.
This role is challenging above and beyond the daytoday responsibilities youll have a big role within a fastpaced team.
This position will report into the Chief Marketing Officer
What you get to do every day:
- Strategy: Plan prioritize and drive all activities resulting in eCommerce net revenue growth.
- Growth: Further identify develop and execute eCommerce initiatives to achieve near and longterm growth.
- Financial: Manage allocated budgets and provide both strategic and detailed inputs on financial planning for eCommerce forecasts and actuals as well as gauging performance of ongoing and new initiatives.
- Data Analysis: Utilize data analytics tools to monitor site performance track key merchandising and traffic metrics and make datadriven decisions to improve the online shopping experience continually.
- CossFunctional Collaboration: Lead a crossfunctional eCommerce team handling site management merchandising production digital operations and customer service by fostering strong teamwork heavy collaboration and a RACI framework.
- Conversion Rate Optimization: Identify optimization needs by evaluating overall site funnel conversion traffic sources and closely monitoring overall site performance KPIs.
- Customer Champion: Ability to map and understand all customer journeys and touchpoints in depth identifying gaps and driving improvements. This includes using voiceofcustomer data collection and key insights.
- Product & Marketing: Work closely with marketing and product teams to present product assortment stories and our unique selling proposition online in a compelling way that delivers a distinctive meaningful brand experience while optimizing quality traffic.
- Merchandising Tools and Technology: Keep up with industry trends and emerging technologies and vendors to identify opportunities to implement new tools or platforms to enhance the digital merchandising process site navigation UX/UI improvements and CRO.
- Content Placement: Work closely with creative and GTM teams to guide the creation and management of compelling and relevant content including product descriptions images videos and other assets that enhance the customers online shopping experience.
- Site Development: Collaborate with technology and development team to help define and roadmap a/b tests new site capabilities enhancements and overall improvement opportunities.
- Vendor Relationships: Manage and drive vendor relationships to continuously strive for improvements and drive incremental results from site merchandising to site search to SEO to voice of customer tooling. Identify and source new vendors.
- Operations: Through close monitoring and analysis; continuously evaluate and improve organizational processes driving efficiencies and scale.
- Team Leadership: Develop train and mentor team by fostering a culture of continuous learning and improvement
What you bring to the role:
- Bachelors degree required masters degree preferred.
- 710 years of demonstrated experience in eCommerce.
- Results driven and have a passionate vision about everything eCommerce.
- Track record of working and leading initiatives through collaborative crossfunctional organizational environment.
- Ability to create detailed mapping of online shopper journeys and site engagement to create and keep customers.
- Strong communication skills and business acumen.
- Skilled in data analytics tools and data analysis to make strong informed decisions while monitoring overall performance.
- Comprehensive understanding of eCommerce operations and KPIs.
- Proven ability to find compelling new eCom opportunities supported by data modeling.
Whats in it for you
- PTO
- Medical/Dental/Vision and a variety of supplemental policies available
- Company 401K match
- Company Health Spending Account (HSA) match
- Company provides group life insurance at no cost
- COBRA reimbursement for salaried employees until health insurance eligible
- Paid Holidays
- Birthday off with pay!
- Pet Insurance
- Generous employee discounts
What our interview process looks like:
- Depending on the position our application and interview process may vary but here are some of the ways we get to know you better:
- Step 1: Match most of the requirements and qualifications for the position We want to chat. A recruiter will reach out to you via email to schedule some time to learn more about our company and get to know you better. Remember youre also interviewing us!
- Step 2: Our assessments (if applicable to the role) measure your analytical and business acumen. We use them to better understand your expertise. Each person interviewing for the same role receives the same assessment which helps us evaluate candidates equally and consistently.
- Step 3: Virtual or inperson interviews depending on your location. Our hiring team will learn more about your prior experience and challenges youve faced. Be prepared with detailed examples. Concise and wellorganized answers are ideal.
- Step 4: Offer! This is where things get really exciting. We gather all data from your interviews and conduct a final review. If qualified for the position your recruiter will connect with you via phone to present a verbal offer we know youll be excited about.
$165000 $195000 a year
CSC Generation Holdings family of brands provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal provincial state or local laws.
CSC Generation Holdings family of brands is committed to the full inclusion of all qualified individuals. As part of this commitment CSC Generation will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed please contacth
Required Experience:
Exec
Employment Type
Full-Time
Key Skills
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