Responsible for ensuring that a yearlong communication and marketing plan is executed for the weekend. Including digital advertising social media emails and physical mail.
Work with all other departments across campus to coordinate college events athletic events and other important Bisons Weekend events.
Identify and work with class reunion coordinators for 5 year 50 year reunions.
Manage the Bisons Weekend budget
Assist in and lead strategic planning for some key alumni events (both on and off campus)
Work with the Director of Parent Engagement to ensure strategic parent events are completed during the weekend.
Work with the Assistant Vice President to understand and implement the departments strategic priorities and goals regarding growth of Bisons Weekend
Other:
Execute and implement the Alumni Offices Tier one and Tier two event strategies.
Assist other campus units with the implementation of Advancements registration system to properly track alumni attendance
Help create and implement oncampus events which encourage alumni to come back to campus
Support the Office of Alumni and Parent Engagement in regional and local events as needed. May attend events as a liaison for the Office of Alumni and Parent Engagement.
Create metrics and data points to track affinity building through events
Provide support for campus events involving the engagement of Lipscomb Universitys alumni
Assist in and lead strategic planning for some key alumni events (both on and off campus)
Help lead and manage the Student Alumni Ambassadors to help fulfill goals and mission of the office
Work with the Assistant Vice President to understand and implement the departments strategic priorities and goals.
Perform all other duties as assigned.
Requirements:
Bachelors degree required.
Two years of marketing event planning or related experience required.
Ability to represent the University with tact and diplomacy at all times required.
Excellent communication and interpersonal skills required for written and verbal contact with donors and alumni.
Ability to synthesize large amounts of information evaluation options and implement effective action steps to accomplish objectives.
An understanding of the entire development enterprise particularly within an academic setting and the ability to work within that framework desirable.
Outstanding organizational skill necessary.
Strong professional ethics and computer literacy required.
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