Brand Marketing Content Manager

***Keysight

Posted on : 06-04-2025

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1 Vacancy

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Job Location

Austin - USA

Monthly Salary

$ 87840 - 146400

Vacancy

1 Vacancy

Posted on : 06-04-2025

Job Description

POSITION OVERVIEW

We are looking for an experienced Brand Marketing Content Manager with exceptional B2B writing ability to help solidify Keysights reputation as the gold standard in the design and measurement industry through the creation of compelling storytelling and content development. This role is part of the dynamic Keysight Global Marketing organization reporting to the Director of Brand Marketing and Communications.

Consider this exciting position to help manage and evolve the Keysight brand. You will be responsible for creating and deploying worldclass brand content to help Keysight increase awareness and its reputation as the partner of choice to the worlds leading technical visionaries and innovators.

Key responsibilities include:
Translate the Keysight brand strategy into integrated brand marketing communications and programs that put our customers first resonating with their needs and wants.
Craft compelling content that communicates Keysights brand story in new and interesting ways with an emotional pull ensuring technical accuracy and alignment to brand voice.
Partner with internal and external creative teams to complement copy and design through the development of cuttingedge brand content that builds on Keysights reputation and awareness in the industry.
Shape and execute an endtoend digital content experience that maps to highlevel marketing goals and leverages consumer insights including brand campaigns corporate blogs landing pages videos social media and corporate level collateral.
Assist in the development of internal brand verbal guidelines and rollout. Become the brand goto expert across Global Marketing to guide and drive verbal brand consistency.
Own and evolve brand content on our Corporate Website (Home Page About Us Success Stories Learning/Resources etc. and Corporate YouTube Channel.
Collaborate with Solution and Product Marketing Executive Communications and Media Relations teams to leverage messaging and opportunities at the brand level.
Benchmark bestinclass and competitor brand strategies use data to inform strategies that will help Keysight stand out from the noise and appeal to our target audiences.

Job Qualifications

BS/BA degree with 7 years of demonstrated experience in B2B brand marketing with strong expertise in branding advertising communications technical writing and marketing content creation
Exceptional writing editing and proofreading ability with a keen eye for detail.
Experience writing for multiple channels with a strong understanding of how to best serve content across these different contexts.
Selfstarter with an established track record in creating successful B2B marketing content from start to finish.
Natural ability to turn technical information into compelling customercentric stories with ease.
Strong project management experience ensuring commitments are met on time on scope and on budget.
Expert use of Microsoft PowerPoint and Word applications; web authoring tools a plus.
Growth mindset with a willingness to receive feedback to improve copy content strategy and asset development.
Resultsoriented highly accountable and comfortable managing multiple deadlines and priorities.
Collaborative creative and appreciates working together as a team.

This position can be based remotely anywhere in the US.

Marketing

Communications

Colorado Pay Range: $87840 $146400
Based on experience education and skills most offers will be between the minimum and the midpoint of the Salary Range listed above.

Note: For other locations pay ranges will vary by region

Keysight Results Bonus Program Eligible

US Employees may be eligible for the following benefits:

Medical dental and vision
Health Savings Account
Health Care and Dependent Care Flexible Spending Accounts
Life Accident Disability insurance
Business Travel Accident and Business Travel Health
401(k) Plan
Flexible Time Off Paid Holidays
Paid Family Leave
Discounts Perks
Tuition Reimbursement
Adoption Assistance
ESPP (Employee Stock Purchase Plan)

Careers Privacy Statement

***Keysight is an Equal Opportunity Employer.***

Keysight Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin protected veteran status disability or any other protected categories under all applicable laws.

Candidates can be considered to work from the following locations:

Job ID :38667

Required Experience:

Manager

Employment Type

Full Time

Company Industry

Key Skills

Apply Now

About Company

***Keysight

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Brand Marketing Content Manager

***Keysight

Job Description

Job Description

Job Qualifications

Marketing

Employment Type

Company Industry

Key Skills

About Company

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