Manager Growth
Manager Growth
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Job Description
Manulife Bank is on a transformative journey to reshape banking for affluent and SME customers. We are looking for an innovative analytical and resultsdrivenManager Growthto spearhead scalable growth strategies and campaigns. This role requires a versatile marketer with deep expertise in growth.
If you are a selfstarter who thrives on experimentation collaboration and driving outsized impact this is the role for you. As part of our Growth and GTM team youll work crossfunctionally to deliver a bestinclass marketing strategy that drives measurable results and reinforces Manulife Banks position as a trusted advisor in the financial services market.
Role Overview:
Youre an experienced marketer who is looking for a place where you have the freedom and scale to significantly impact marketing practices and see business results. A place with strategic leadership and an entrepreneurial culture.
As a Manager on the Growth & GTM team youll be responsible for planning and executing growth initiatives for Manulife Bank working closely with cross functional teams to drive sales and revenue.
The ideal candidate is datadriven growth minded with a proven track record in building executing and delivering highimpact B2B strategies and personalization tactics. If you are passionate about Growth Marketing thrive at the intersection of data innovation marketing efficiencies and are customer obsessed this is the place for you.
Responsibilities:
Growth:Develop and execute comprehensive growth strategies and initiatives (B2B and B2B2C focused) to drive efficient and scalable growth continuously optimizing and identifying new opportunities to improvescalability efficiency and ROI.
GotoMarket Strategy and Activation:Develop and execute Growth & GTM strategies with a strong focus on acquisition retention and expansion opportunities to deliver on revenue and implement programs and experiments to test hypotheses optimize performance and achieve marketing efficiency goals.
AccountBased Marketing (ABM):Design and execute comprehensive ABM strategies in close collaboration with Sales leadership. Identify key accounts and implement highly personalized leadnurture programs balancing targeted bets in key segments and industries with a focus on priority accounts.
Product Positioning & Sales Enablement:Craft compelling product narratives based on advisor needs and market trends and equip sales teams with tools and insights to effectively position products.
Stakeholder Communication:Maintain clear communication with stakeholders leadership and internal and external partners. Provide regular updates on product marketing activities progress and results and propose necessary actions to align with strategic outcomes.
Feedback Loop:Drive the development of a continuous feedback loop to gather insights from clients and stakeholders proactively seeking opportunities to refine positioning and strategies.
Risk Mitigation & Compliance:Ensure all marketing plans comply with control compliance audit and legal requirements. Maintain technical marketing and business knowledge to support program .
Performance Analysis:Provide insightful reporting on funnel performance at regular intervals ensuring continuous monitoring and improvement of marketing pipeline measure success.
Experimentation & Optimization:Identify and size growth opportunities and continuously test and optimize the activation plans to drive optimal outcome.
DataDriven Decision Making:Leverage data customer insights and stakeholder feedback to identify growth opportunities inform strategies and shape requirements.
Data Analysis & Insights:Analyze and report on performance providing actionable insights to inform decisionmaking and strategy advanced analytics to build growth models to assess and forecast marketing insights to refine messaging targeting and ensuring alignment with customer needs and behaviors.
Requirements:
Experience: 5 years of handson experience in Product Marketing or Growth Marketing. Financial services industry experience preferrable fintech and ; familiarity with regulatory requirements. B2B experience an asset
Technical Skills:
Proficiency in CRM (e.g. Salesforce) Growth Modeling marketing analytics data visualization tools; experience managing hightouch customer engagement and agency relationships.
Command ofSQL data visualization tools (Looker Tableau) and spreadsheet tools (Excel Google Sheets).
Ability to manage complex performance dashboards and translate data into actionable insights.
Communication Skills:
Exceptional communication skills to convey complex information build relationships and collaborate with crossfunctional teams and external stakeholders.
Education:Bachelors degree in business Finance Marketing or related field; advanced degree preferred.
Ideal Candidate Profile:
Get Stuff Done Mentality: Entrepreneurial independent bias to action able to operate in a fastpaced environment and demonstrated ability to develop crossfunctional collaboration and influence over solutions to achieve shared results.
Ability to build and drive new ways of workingoptimizing for continued efficiency scalability and agility.
Gather structure and analyse information and insightsto make informed recommendations and derive actionable plans.
DataDriven Analytical and Insightful:Uses datadriven insights to guide decisionmaking and continuously improve GTM tactics aligned with business problemsolving skills and a datafirst approach to strategy and .
Strategic and ExecutionFocused:Skilled at balancing strategic thinking with handson ensuring initiatives are managed endtoend and delivered OTIF.
Collaborative and Resourceful:Capable of managing external partners agencies and resources effectively ensuring full alignment and timely across all initiatives.
Drive for continuous improvementand learning staying updated on current trends and technologies in Insurance Banking and B2B marketing
CustomerCentric Approach:Deep understanding of customer needs and behaviors driving tailored strategies.
Relentless Curiosity:A passion for experimentation innovation and learning.
When you join our team:
Well empower you to learn and grow the career you want.
Well recognize and support you in a flexible environment where wellbeing and inclusion are more than just words.
As part of our global team well support you in shaping the future you want to see.
#LIhybrid
About Manulife and John Hancock
Manulife Financial Corporation is a leading international financial services provider helping people make their decisions easier and lives better. To learn more about us visit is an Equal Opportunity Employer
At Manulife/John Hancock we embrace our diversity. We strive to attract develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment retention advancement and compensation and we administer all of our practices and programs without discrimination on the basis of race ancestry place of origin colour ethnic origin citizenship religion or religious beliefs creed sex (including pregnancy and pregnancyrelated conditions) sexual orientation genetic characteristics veteran status gender identity gender expression age marital status family status disability or any other ground protected by applicable law.
It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process contact .
Primary Location
Working Arrangement
Salary range is expected to be between
$86250.00 CAD $155250.00 CADIf you are applying for this role outside of the primary location please contact for the salary range for your location. The actual salary will vary depending on local market conditions geography and relevant jobrelated factors such as knowledge skills qualifications experience and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.
Manulife offers eligible employees a wide array of customizable benefits including health dental mental health vision short and longterm disability life and AD&D insurance coverage adoption/surrogacy and wellness benefits and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays vacation personal and sick days and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S. please contact for more information about paid time off provisions.
Required Experience:
Manager
Employment Type
Full-Time
