Audience Syndication Specialist
Audience Syndication Specialist
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
The Audience Syndication Specialist will ensure the successful implementation and tracking of audience syndication to meet campaign objectives.
They will play a crucial role in executing media strategies by creating managing and syndicating 1st party 1P) and 3rd party 3P) audiences across various digital platforms. This role requires excellent communication skills the ability to troubleshoot audiencerelated issues and collaboration with media team members across programmatic social and search channels.
Shift Timing: 6.30 PM IST 2.30 AM IST (EST Hours)
Job Location: Bangalore (Remote works as well)
Key Responsibilities:
- Understand the fundamental for creating 1P and 3P audiences as defined by media strategies and supporting tactics.
- Document audience components in the audience tracker including:
- Audience name
- Audience size
- Platform syndication
- Frequency of syndication
- Monitor ZMP (Zeta Marketing Platform) to ensure proper audience syndication.
- Syndicate audiences** to digital platforms and ensure they align with campaign strategies.
- Communicate with media team members (programmatic social and search) when appropriate including:
- Audience name
- Date of syndication
- Ensure audience syndication happens as planned making necessary extensions if required.
- Conclude audience syndication by stopping syndication when it is no longer needed.
- QA and troubleshoot audience errors addressing issues promptly to minimize disruptions.
- Input and update tickets including escalations as necessary.
- Collaborate with media leads to address questions and provide clarity on audience syndication.
- Perform manual updates for Bing syndication when contracts include this requirement.
Required Skills & Qualifications:
- Strong project management and communication skills
- Excellent written and verbal communication skills
- Experience in digital marketing with familiarity with programmatic social and search platforms.
- Excellent troubleshooting and communication skills.
- Ability to manage multiple tasks in a fastpaced environment.
- Flexible and adaptable to changing circumstances
- Skilled in Microsoft Excel
Company Summary:
Zeta Global is a NYSE listed datapowered marketing technology company with a heritage of innovation and industry leadership. Founded in 2007 by entrepreneur David A. Steinberg and John Sculley former CEO of Apple Inc and PepsiCola the Company combines the industrys 3rd largest proprietary data set 2.4B identities) with Artificial Intelligence to unlock consumer intent personalize experiences and help our clients drive business growth.
Our technology runs on the Zeta Marketing Platform which powers end to end marketing programs for some of the worlds leading brands. With expertise encompassing all digital marketing channels Email Display Social Search and Mobile Zeta orchestrates acquisition and engagement programs that deliver results that are scalable repeatable and sustainable.
Zeta Global is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race gender ancestry color religion sex age marital status sexual orientation gender identity national origin medical condition disability veterans status or any other basis protected by law.
Zeta Global Recognized in Enterprise Marketing Software and CrossChannel Campaign Management Reports by Independent Research Firm
Experience:
Unclear Seniority
Employment Type
Full Time
Key Skills
Similar Jobs
Dr. Job is an online platform that connects employers with skilled job seekers, facilitating the search for job opportunities and top talent. Established in 2015. Dr. Job Pro has emerged as the world premier job portal, attracting thousands of job seekers every day from all over the world.
Follow Dr.Job
Dr Job FZ LLC. 2025 © All Rights Reserved