Brand Communication Manager
Brand Communication Manager
Posted on :
06-04-2025
Employer Active
1 Vacancy
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Job Description
About us
CLO Virtual Fashion is the industryleading provider of innovative 3D products and ecosystem solutions used in fashion film and gaming. With over two decades of research and development in truetolife 3D garment simulation CLO Virtual Fashions mission is to empower users at every step of the garment journey from concept to design manufacturing to marketing and fitting to styling. In addition to 3D garment design software (CLO & Marvelous Designer) CLO Virtual Fashion is the creator of CLOSET (a digital asset management and collaboration platform) CONNECT (a digital fashion hub and marketplace) and consumerfacing solutions such as ecommerce virtual fittings.
Founded in 2009 CLOs interconnected and evergrowing product ecosystem is built to power the future of everything related to garments. We currently have 13 offices located in 11 countries across North America Asia Europe and South America and are continuing to expand to serve users around the globe.
Position Overview
We are looking for an individual contributor who can effectively communicate our brand message and create engaging content. As a member of the brand communications team in Bangalore this role will be crucial in shaping our brand communication and content creation efforts. We are a small tightknit team and the environment will be close to that of a startup; we wear a lot of hats brainstorm a lot of ideas and are filled with passion for all things fashion & 3D.As Brand Communications Manager you will serve as an integral member of the team by coordinating and developing marketing policies programs and campaigns.
The Brand Communications Manager will implement a comprehensive plan inclusive of client and industry partnerships event executions and content creation for platforms such as social media company blog and our website. Our team has grand visions of how to reach our users and clients but it will be your job to bring these dreams to life.
Responsibilities
- Implementing an integrated strategic crossplatform communications plan & marketing calendar in alignment with CLOs communication priorities to advance our brand identity and increase awareness and visibility in the South Asia Region and GCC.
- Analyzing industry trends and activity to best reach key markets
- Developing relationships with publications in tech fashion and relevant industries
- Collaborating with the global Brand Communications and local India BizDev/Design team to plan and execute branding strategy and content creation
- Producing engaging content across multiple digital platforms including CLOs website and social media channels relevant to our geography & market
- Outreaching to our large group of existing clients to promote crossbranding and storytelling through communications including video content trade show participation and company blog posts
- Distributing press releases to announce major updates to the software or landmark items through BusinessWire and other services
- Strategically implementing software updates and major company announcements into the brand communications plan
- Tracking and measuring the success of campaigns with the ability to coursecorrect and recommend alternative solutions as needed and share the insights with the business team periodically
- Spearheading the planning of regional trade shows and events and working in tandem with the global Brand Communications team & the India Team to plan and execute events that are on a global scale
- Receiving and processing all requests related to branding and marketing
- Exercising judgment in assessing and prioritizing potential marketing opportunities
- Planning asset and content production needs fully understanding daily communication plans and also being able to create artwork as an individual contributor
- Ensuring adherence to the companys global channel strategy brand identity tone of voice formats and templates
Requirements
- Fluent in verbal and written English.
- Bachelors degree in fashion communication marketing PR communications or related field.
- Minimum 2 years of handson experience in marketing communications or related fields.
- Familiarity with PR and marketing tools like Google Analytics Mailchimp BusinessWire.
- Ability to track and analyze marketing metrics to assess campaign success and recommend improvements based on data.
- Strong knowledge of media content and formats especially in the digital area.
- Experience in working with clientside or in media/creative agencies and able to contribute individually as needed.
- Expertise in formats and assets for owned media (website email push SMS) with a strong visual and creative eye for content aligned with brand guidelines.
- Familiarity with relevant production management software and communication tools like PSD CD AI and InDesign.
- Experience with content planning and production for multiple channels in a fastpaced flexible environment.
Plus if you have
- Fluency in Hindi and/or Bangla
- Knowledge of SEO
- Experience in managing social media channels for tech/ software companies
Required Experience:
Manager
Employment Type
Full-Time
Department / Functional Area
Key Skills
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