Sr Lifecycle Marketing Associate
Sr Lifecycle Marketing Associate
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$ 100000 - 125000
1 Vacancy
Job Description
***** This role is based in San Francisco CA Office days are Wed and Thur *****
Who We Are
Were building the future of real estate today.
HomeLight is the essential technology platform used by hundreds of thousands of homebuyers and sellers to partner with top real estate agents and loan officers to win at any step of the real estate journey whether thats finding a top agent securing a competitive mortgage or ensuring an ontime easy close.
HomeLight facilitates billions of dollars of real estate on its platform every year. Our vision is a world where every real estate transaction is simple certain and satisfying for all. Our team breaks barriers every day while staying committed to HomeLightsgoals and core values which is a crucial element to our shared success.
Who You Are
You have a strong background in email and lifecycle marketing having built and managed marketing campaigns across multiple channels (email and SMS a must push is a plus) and audiences (experience in B2B2C a strong plus).
Youre excited to push up your sleeves and write copy build campaigns and analyze results across audiences and segments. Youre experienced in managing multiple projects and deadlines at once and pride yourself on your attention to detail. You have strong written and verbal communication skills and are able to proactively and effectively manage stakeholder relationships and expectations across multiple projects.
This position will report to the Vice President of Marketing and will be based out of our San Francisco office on a hybridremote schedule.
What Youll Do Here
- Improve activation onboarding and retention of our loan officers and real estate agents through engagement channels including email push and inapp messaging
- Draft copy build campaigns and manage production for oneoff recurring and triggered campaigns across all channels.
- Endtoend management of seasonal calendar of engagement marketing campaigns from inception to
- Report on regular performance of seasonal campaigns providing insights and recommendations for optimization
What You Bring
- 23 years experience in engagement lifecycle and/or CRM marketing
- Experience using engagement marketing platforms to improve activation onboarding and retention of customers (Iterable SendGrid etc.
- Strong copywriting skills and excellent creativity
- Experience with A/B and multivariate testing
- Strong analytical skills and a datafocused mentality
- An understanding of customer segmentation techniques and best practices
- Extremely organized with strong project management skills allowing you to manage multiple projects with varying deadlines stakeholders and priorities
- Proven success with optimizing lifecycle marketing campaigns
- Medical (Aetna or Kaiser) Dental & Vision (Guardian)
- LongTerm Disability & ShortTerm Disability
- Hospital Indemnity Insurance Accident Plan and Employee Critical Illness (Guardian)
- 401k (Guideline) Life Insurance (Guardian) & Pet Insurance (Nationwide)
- Commuter benefits are offered in certain locations
- PTO including Volunteer Days to give back to your community
- Annual Anniversary Perks including professional development and sabbaticals!
- HomeLight Services to help you with buying and selling your home
The following compensation information is provided to comply with job posting disclosure requirements in Colorado New York Washington and California.
Base Pay Range: $100000.00 $125000.00base pay will vary depending on several factors such as the position location qualifications of the individual market conditions and other operational business requirements.
Lets chat!
HomeLight is an equal opportunity employer dedicated to building an inclusive and diverse workforce providing employees with a work environment free of discrimination and harassment. All employment decisions are based on business needs job requirements and individual qualifications without regard to race color religion or belief national social or ethnic origin sex (including pregnancy) age physical mental or sensory disability HIV Status sexual orientation gender identity and/or expression marital civil union or domestic partnership status past or present military service family medical history or genetic information family or parental status or any other status protected by the laws or regulations in the locations where we operate. We will provide accommodations during the recruitment process upon request and any accommodation will be addressed confidentially.
Required Experience:
Senior IC
Employment Type
Full Time
