The Executive Director of Sales National Marketing Partnerships will be responsible for selling and collaborating on the of brand partnerships across the theatrical and home entertainment slate of titles including Columbia Pictures TriStar Sony Pictures Animation and Crunchyroll. This person will come in with existing relationships with domestic and global brands within a diverse group of industries including QSR/Restaurants package goods electronics wireless service food/beverage fashion and more. They will be comfortable researching and cold calling potential clients forming a strong presentation narrative and delivering best in class partnerships. Must be able to collaborate well within a team to negotiate deal terms partnership parameters and opportunities to drive exposure for the theatrical and home entertainment release of the film through multifaceted media campaigns while meeting brand objectives. Experience in generating revenue stream through event sponsorship is a plus.
Responsibilities:
- Ability to pitch and negotiate marketing partnerships across a variety of brand categories for multiple film titles
- Can do attitude
- Willing to be flexible as film priorities change
- Craft partnership pitch lists for upcoming film releases
- Brainstorm and execute creative outreach strategies and conduct outreach to targeted brand partners to secure new partnerships
- Conceptualize partnerships for key brand partners to tell the story of how and why the film partnership can deliver on the brands objectives
- Confidently present to potential and existing partners both inperson and via online virtual meetings
- Negotiate best in class partnerships with creative excellence that will deliver a definitive marketing message for the film
- Negotiate deal points of the partnership and develop and oversee legal contract with Business Affairs team
- Collaborate with team throughout the campaign
- Maintain strong relationships with partners throughout the of the deal to ensure every party is getting what they need for success
- Partner with International Partnerships team to ensure global success where possible
- Work closely with other departments in the marketing division including publicity digital and media to maximize partnership opportunities
- Qualifications
- Minimum 810 years entertainment or marketing experience required
- BA/BS degree in Business or Marketing equivalent work experience required
- Understanding of different kinds of paid media including linear television OTT digital out of home and social
- Must be able to work on multiple films at the same time
- Strong communication skills with a knack for storytelling
- Team player who can navigate both internal and external partners
The information on this job profile indicates only the general nature and level of work performed by employees assigned to this job. It is not intended to be an exhaustive list of all responsibilities duties and qualifications required of employees so classified.
The anticipated base salary for this position is $155k 175k. This role may also qualify for annual incentive and/or comprehensive benefits. The actual base salary offered will depend on a variety of factors including without limitation the qualifications of the individual applicant for the position years of relevant experience level of education attained certifications or other professional licenses held and if applicable the location of the position.
Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race color religion sex national origin disability veteran status age sexual orientation gender identity or other protected characteristics.
SPE will consider qualified applicants with arrest or conviction records in accordance with applicable law.
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Required Experience:
Director