Partner 22 Paid Performance Marketing
Partner 22 Paid Performance Marketing
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$ 267000 - 312000
1 Vacancy
Job Description
Founded in Silicon Valley in 2009 by Marc Andreessen and Ben Horowitz Andreessen Horowitz (aka a16z) is a venture capital firm that backs bold entrepreneurs building the future through technology. We are stage agnostic. We invest in seed to venture to growthstage technology companies across AI bio healthcare consumer crypto enterprise fintech games and companies building toward American dynamism. a16z has $45B in assets under management across multiple funds.
Weve established a team that is defined by respect for the entrepreneur and the companybuilding process; we know what its like to be in the founders shoes. Weve invested in companies like Affirm Airbnb Coinbase Databricks Devoted Health Insitro Figma GitHub Instacart OpenSea Roblox Stripe and Substack. Our team is at the forefront of new technology helping founders and their companies impact and change the world.
The Role
The GoToMarket team (GTM) is an important part of our effort to accelerate timetomarket and growth across the a16z portfolio. We take a uniquely longterm view towards working with our founders and companies while relentlessly focusing on the impact we can deliver. You will be responsible for advising and driving portfolio companies paid growth efforts with strategic priority on sustainable user acquisition. This role within GTM has a laser focus on 4 pillars:
- Develop actionable strategic paid growth plan for the portfolio companies
- Be a handson leader and engage with the portfolio companies on short term projects that drive impact and growth goals
- Advise our portfolio companies on strategy and timing for paid growth marketing
- Define what bestinclass looks like by gathering industry trends insight and benchmarks
In this role you will partner closely with startups Founders and executive teams at various stages (early to late stage companies) across various GTM motions (b2c b2b) and user/customer acquisition models such as freemium D2C prosumer tops down bottoms up etc. to drive growth goals for the portfolio companies Acquisition Activation Retention Monetization
We will consider candidates in San Francisco CA New York City NY or Los Angeles CA. The role may require inoffice presence from time to time.
To join our team you should be excited to:
- Understand the business needs of a startup including their competitive positioning and team strength to deliver a strategic plan that drives key metrics. Focus on paid growth marketing strategies and tactics that improve user growth retention revenue conversion rate optimization CAC/LTV optimization
- Evaluate the ROI and timing of each potential short term paid growth marketing project and counsel internal stakeholders
- Engage with multiple founders and their teams on a short term basis 3 weeks to 3 months engagements) and provide handson support to execute against the strategic growth plans
- Determine process and operational improvements that lead to improving campaign performance across the endtoend across the paid marketing funnel inclusive of: Creative Targeting Budget Allocation Spend Optimization Landing Pages Onboarding Data/Tracking to deliver KPI impacting outcomes
- Provide a competitive edge to our founders accelerating their knowledge and timelines to outcomes by identifying trends emergent channels and case studies in navigating platform changes in the user acquisition ecosystem through growth marketing engagements
Minimum Qualifications
- 10 years experience in user acquisition growth marketing performance marketing demand generation at multiple fast growing startups through multiple investment stages
- 3 years recent experience in a handson channel management role across Paid Search Paid Social Mobile UA Direct Mail Media OOH or equivalent
- Experience managing budgets across different sizes: experimental (e.g. $100k) to scaled (e.g. millions)
- Experience managing the creative process content across media channels and setting optimal production cadence
- Experience building and/or directing the building of performance dashboards tracking ROAS CPA and or CAC:LTV across relevant segments
- Perspectives on different approaches to attribution and media mix modeling for effective budget and resource allocation
- Proficiency with both marketing and product analytics ranging from out of box tools to writing SQL or light coding through Google Tag Manager as well as tech platforms such as Appsflyer Google Analytics DSPs MMPs and general attribution platforms etc
- Proven ability to selfstart operate autonomously manage multiple priorities independently contribute ability to deal with ambiguity and execute consistently in a dynamic environment
- Ability to quickly synthesize complex information and communicate effectively to different audiences both written and verbal
- Ability to quickly build trust with other team members as well as entrepreneurs and broader cross functional teams
- Exceptional communication interpersonal and presentation skills with a focus on detail and executive presence
- Low ego high empathy and the capacity to collaborate effectively with diverse teams
The anticipated salary range for this role is between $267000 $312000 actual starting pay may vary based on a range of factors which can include experience skills and scope.
This role is eligible to participate in the a16z Carry program and various discretionary bonus programs as well as benefit and perquisite plans including health dental vision disability life insurance 401K plan vacation and sick leave.
a16z culture
- We do only first class business and only in a first class way
- We take a long view of relationships because we are in the relationship business
- We believe in the future and bet the firm that way
- We are all different we recognize that and we win
- We celebrate the good times
- We do it for the team
- We play to win
At a16z we are always looking to hire the absolute best talent and recognize that diversity in our experiences and backgrounds is what makes us stronger. We hire candidates of any race color ancestry religion sex national origin sexual orientation gender identity age marital or family status disability Veteran status and any other status. These differences are what enables us to work towards the future we envision for ourselves our portfolio companies and the World.
Our organization participates in EVerify. Click here to learn about EVerify.
Andreessen Horowitz hereby reserves the right to make use of any unsolicited resumes received from outside recruiting agencies and / or individual recruiters without being responsible for payment of any fees asserted from the use of unsolicited resumes.
Employment Type
Full Time
