Description
Social & Influencer Executive
WPP Beauty Tech Labs is a bespoke team embedded in Wavemaker. It pulls in thebest talent and practices from the group as required (both GroupM and WPP).
Wavemaker is our name our mission and our method. We believe there is always a better way to grow. Our attitude Positive Provocation is defined by the idea that what got you here wont get you there. Today that seems more appropriate than ever. We dont provoke for the sake of it we provoke to create innovative and better outcomes for our clients. This attitude is behind our growth helping us attract and retain some of the most iconic brands across ANZ.We are currently the B&T Media Agency of the Year; Campaign Asias Influencer Marketing Agency of the Year; Australian Influencer Marketing Councils (AiMCO) Influencer Agency of the Year; TikToks Media Agency of the Year.Across 2022 and into 2023 we have won at the MFA Awards AIMCO Awards B&T 30 under 30 B&Ts Women In Media Awards Festival of Media Global Campaign Women to Watch Mumbrella Travel Marketing Awards MediaWeek Festival of Media Cause UnLtd Hall of Good Campaign Asia DRUM Awards.
Why This Role is Exciting:
- Work with the Biggest Names in Beauty: FromLOral ParistoMaybellineandKiehls youll lead influencer marketing for the worlds most iconic beauty brands and categories.
- Drive Industry Innovation: Push the boundaries of social media beauty tech and influencer marketing by leveraging cuttingedge strategies and emerging platforms.
What Youll Do:
As aSocial and Influencer Executivefor the prestigious LOral Groupe you will support the of impactful campaigns across LOrals 32 beauty brands within divisions such as CPD LUXE PPD or LDB. You will be on the ground support managing daytoday communication with influencers and ensuring that we deliver best in class end to end campaign . Youll work closely with your team to enhance brand presence through social media and influencer partnerships contributing to the success and resonance of each campaign. In this role youll be responsible for campaign workflow and product seeding reporting/PCR and supporting your teams efforts to meet campaign objectives and engage target audiences effectively.
Key Responsibilities:
- Campaign Strategy & Activation:Support the implementation of social media and influencer strategies that align with LOrals brand objectives contributing to increased engagement awareness and conversions.
- Influencer Management:Assist in identifying and coordinating with influencers and content creators to ensure authentic brand collaborations. Support the team in contract negotiations content briefs workflow management and tracking campaign deliverables.
- Content Development:Collaborate with the team on content ideas and support the production of compelling content across social platforms including Instagram TikTok and YouTube ensuring alignment with brand identity and messaging.
- Product Seeding:implement product seeding strategies to support brand campaigns new product launches and ongoing brand initiatives across LOrals 32 beauty brands
- Social Media Management:Aid in the daytoday management of LOrals social media accounts ensuring content is posted according to the campaign calendar and monitoring influencer and creator posts. Youll help respond to and escalate comments as necessary to maintain engagement and brand image.
- Performance Analysis & Reporting:Assist with monitoring and reporting on campaign performance using analytics tools contributing insights to optimize future campaigns. You will help track KPIs like engagement reach and ROI and support the team in postcampaign reviews.
- Trend Monitoring:Stay informed on social media trends platform updates and emerging influencers to provide insights that help innovate LOrals social media approach.
Skills You Bring:
- You should have a passion for social media and influencer marketing along with a basic knowledge of social platforms and the influencer landscape.
- You will communicate clearly and provide regular updates to your manager.
- When assisting on campaigns youll be responsible for understanding all requirements selecting relevant influencers and providing accurate feedback to ensure content accuracy when it goes live.
- You will attend internal status calls for the campaigns youre working on but external calls are optional and decided by your manager.
- You should be familiar with reporting templates and technology and able to extract key learnings from campaign performance to suggest future actions.
- Youll build strong relationships with talent agents and influencers to streamline onboarding and enhance your negotiation skills.
- If needed youll write detailed campaign updates to keep the team informed.
- Ability to thrive in a fastpaced dynamic environment
- Know how to prioritise You will be responsible for multiple campaigns working with multiple contacts across multiple content deliverables Its important that you manage your priorities and seek guidance from your Director as required.
Wavemaker Inclusive policies
- Flexible work environment
- Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
- Discounts and corporate benefits
- Continuous training and development opportunities
Research shows that candidates from underrepresented backgrounds often dont apply for roles if they dont meet all the criteria. Here we strongly encourage you to apply if youre interested: wed love to know how you can positively impact our team with your experience!We believe that diversity is vital and positively influences the environment in which we operate. We are committed to fostering a diverse and inclusive work environment that is free of discrimination harassment or bullying. Race colour ancestry religion gender gender identity national origin sexual orientation age marital status disability or veteran status have no bearing on our hiring decisions we encourage all applicants.
Apply Now forWPPs Beauty Tech Labsand join the future of beauty marketing forLOral Groupe. This is your chance to make a lasting impact in the world of beauty influencer marketing and social mediaone campaign at a time.
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