Ecommerce Marketing Manager Manchester UK

Ecommerce Marketing Manager (Manchester UK)

Reports to: Global Director of Marketing

The world is noisier than ever with millions of brands competing for seconds of attention but how do we at Brand Addition stand out We add heart and soul to goods and gifts that build brand love. We add purpose to products that spread more joy and less junk. We add emotion to everyday items that inspire connection. When you only have a second to make an impression adding what matters makes every moment count.

Brand Addition is a fullscale creative merchandise agency that helps global brands build culture awareness and meaningful connections. We extend our client values in thoughtful sustainable globally conscious ways to create branded moments that people love. What we do today can determine what kind of place that will be.

Role Overview:

We are seeking a dynamic and experienced Ecommerce Marketing Manager who will beresponsible for developing implementing and managing marketing strategies that drive online sales and enhance the digital presence of our multiple ecommerce sites. Brand Addition has approximately 100 websites deployed for Fortune 1000 clients across Europe the UK Asia and the United States. This role involves overseeing all aspects of ecommerce marketing for both our B2B and B2C customers including SEO SEM email marketing social media content creation user experience enhancements and analytics. The Ecommerce Marketing Manager will work closely with crossfunctional teams to ensure cohesive and effective marketing campaigns that align with the companys goals and objectives. This role will focus on our ecommerce sites utilizing the Adobe Commerce platform.

Key Responsibilities:

• Website Content and Marketing Management:Oversee the daily content and marketing operations of 100 ecommerce websites on the Adobe Commerce platform include all banners categorization alignment and premium product pages (images copy video).
• Marketing Campaigns:Support the development and implementation of comprehensive marketing strategies to drive traffic engagement and ultimately sales conversion. Collaborate with the marketing and customer teams to create targeted campaigns that align with client brand engagement goals.
• Data Analytics:Working with the wider team on data analytics to support driving emerging marketing strategies and validation for ROI on current or historical campaigns. Ensure marketing plans are built on a data first approach.
• User Experience (UX):In partnership with the development team focus on strategies of proven results to scope out improvements for the wider ecommerce platform. Ensure a seamless and intuitive shopping experience for both B2B and B2C customers with the targeted goal of increasing conversion rates across our ecommerce sites.
• Client Relations:Maintain strong relationships with key Brand Addition clients providing regular updates and insights on website performance and marketing initiatives. Address client concerns and implement feedback to meet their evolving needs. This would be in partnership with the Ecommerce Manager.
• Team Leadership:Lead and mentor a team of ecommerce marketing and content specialists providing guidance and support to achieve departmental goals. Foster a collaborative and innovative work environment.

Role Requirements:

• Bachelors degree in Marketing Business Information Technology or a related field.
• Minimum of 5 years of experience in ecommerce marketing management specifically Adobe Commerce and ideally within the promotional products industry or demonstration of running multiple transactional ecommerce sites.
• Proven track record of developing and executing successful digital marketing campaigns to drive sales and conversion rates.
• Strong understanding of data analytics and ability to translate data into actionable intelligence to support changes to ecommerce marketing and improved customer UX.
• Expertise in best practices to drive increased conversion rates in an ecommerce environment.
• Excellent communication and interpersonal skills.
• Ability to manage multiple projects and priorities in a fastpaced environment.
• Leadership experience with a focus on team development and performance management.
• Experience with Adobe Commerce platformis required.

Preferred Skills:

• Working knowledge of SEO and SEM strategies.
• Working knowledge with CRM systems and email marketing tools.
• Certification in Google Analytics or similar analytics platforms.

What you can expect from us:

Brand Addition offers you an excellent working environment with enthusiastic colleagues who get along very well where collaboration and cooperation is the key to success. The working climate is informal but we work hard. Along with good terms of employment Brand Addition offers you the opportunity to work in a responsible and challenging role within a dynamic international and ambitious environment. We are all proud to be part of the Brand Addition family; we all share the same passion and dedication to the company.

Culture:

Our teams operate across oceans and collaborate across continents leveraging diverse perspectives to create amazing things together. It may be fast paced but its a fun and friendly place to work. We have a big footprint globally but remain personal and transparent with an adult led culture. You can expect quality and value to be built into everything we do. Youll have the support of a close network of colleagues and managers and every day is different here! We want you to bring your personality to work and we love our diversity.

Reward and recognition:

Its not just our customers we want to wake up with a smile on their face. We also offer: Global Development and Secondment Opportunities Remote Working Flexible Working Early Finish Friday and a BA Subsidised Wellbeing Programmeto name a few.

Position to thrive:

Whether you are early in your career or an experienced professional Brand Addition provides you with everything you need to excel in your job and for personal growth.

Required Experience:

Manager