Team Lead Content Strategy

Who is USP

The U.S. Pharmacopeial Convention (USP) is an independent scientific organization that collaborates with the worlds top authorities in health and science to develop quality standards for medicines dietary supplements and food ingredients. USPs fundamental belief that Equity Excellence manifests in our core value of Passion for Quality through our more than 1300 hardworking professionals across twenty global locations to deliver the mission to strengthen the supply of safe quality medicines and supplements worldwide.

At USP we value inclusivity for all. We recognize the importance of building an organizational culture with meaningful opportunities for mentorship and professional growth. From the standards we create the partnerships we build and the conversations we foster we affirm the value of Diversity Equity Inclusion and Belonging in building a world where everyone can be confident of quality in health and healthcare.

USP is proud to be an equal employment opportunity employer (EEOE) and affirmative action employer. We are committed to creating an inclusive environment in all aspects of our workan environment where every employee feels fully empowered and valued irrespective of but not limited to race ethnicity physical and mental abilities education religion gender identity and expression life experience sexual orientation country of origin regional differences work experience and family status. We are committed to working with and providing reasonable accommodation to individuals with disabilities.

Brief Job Overview

The position is a supervisory position in our Digital Marketing team. This position is responsible for developing the content strategy for marketing campaigns and thereafter marketingready core content that will be used to develop marketing assets including emails advertisements social media posts infographics and other related materials. This position will manage a Content and Creatives Specialist.

How will YOU create impact here at USP

In this role at USP you contribute to USPs public health mission of increasing equitable access to highquality safe medicine and improving global health through public standards and related programs. In addition as part of our commitment to our employees Global People and Culture in partnership with the Equity Office regularly invests in the professional development of all people managers. This includes training in inclusive management styles and other competencies necessary to ensure engaged and productive work environments.

The position is critical to USP establishing a Center of excellence in Digital Marketing. The position will be responsible for:

• Content Strategy:
  • Develop and maintain a comprehensive content strategy that aligns with USPs business objectives addressing the needs of diverse stakeholders
  • Develop and execute content strategies for specific campaigns
• Crossfunctional Collaboration: Engage with upstream marketing and business teams to gather insights and ensure alignment on messaging and content for campaigns
• Content Development:
  • Utilize insights from the business teams on latest market trends competitor landscape customer pain points and the product group(s) that address the pain points and where necessary conduct additional desk/market research to develop marketingready core content for campaigns
  • Convert complex scientific content into engaging marketingready content tailored for B2B audiences ensuring accuracy and clarity
  • Work with freelancers and agencies to develop marketingready core content for campaigns
• Content Personalization: Research on target audience staying up to date with market trends that can feed into creating personalized content
• Creatives Support: Collaborate with internal colleagues freelancers and agencies on:
  • Development of marketing assets including emails advertisements social media posts infographics and other related materials
  • Content placement and customization needs
• Performance Metrics: Monitor and analyze content performance using relevant metrics providing insights and recommendations for continuous improvement
• Content Guidelines: Maintain and update content guidelines and best practices to streamline processes for collaborations with agencies
• Management responsibility: Supervise the work of a content and creatives specialist.

Who is USP Looking For

The successful candidate will have a demonstrated understanding of our mission commitment to excellence through inclusive and equitable behaviors and practices ability to quickly build credibility with stakeholders along with the following competencies and experience:

• Bachelors degree in marketing communications life sciences or a related field
• 68 years of experience of which 35 years are in content creation content strategy development or content marketing with the expertise of creating engaging and compelling content across various formats and channels for B2B campaigns.
• Knowledge of the pharmaceutical/life sciences industry with an understanding of pharmaceutical regulations and terminology
• Proven ability to develop and implement effective content strategies that drive engagement and support business objectives and
• Experience managing and ensuring timely design and development of creatives by internal resources and agencies
• Familiarity with content performance metrics and analytics tools to track and analyze the effectiveness of content strategies familiarity with content management systems (CMS)
• Strong analytical skills with the ability to conduct indepth research and synthesize findings into actionable insights
• Strong oral and written communication skills
• Proven track record of working across teams with minimal supervision

Additional Desired Preferences

• At least 2 years of managerial experience.
• Experience in the pharmaceutical/life sciences industry with a strong understanding of pharmaceutical regulations and terminology

Supervisory Responsibilities

One. Content and Creatives Specialist

Benefits

USP provides the benefits to protect yourself and your family today and tomorrow. From companypaid time off and comprehensive healthcare options to retirement savings you can have peace of mind that your personal and financial wellbeing is protected.

Note: USP does not accept unsolicited resumes from 3rd party recruitment agencies and is not responsible for fees from recruiters or other agencies except under specificwritten agreement with USP.