Regional Sales Manager North
Regional Sales Manager North
Posted on :
05-04-2025
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1 Vacancy
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Job Description
Job Title: Regional Sales Manager (FMCG)
Locations: Lagos Kano Kaduna
Department: Sales
Job Purpose:
The Regional Sales Manager s purpose in his Region is to drive the most effective and efficient full
service sales & distribution strategy of the company at both urban & rural markets within the North West North East and North Central regions of Nigeria.
To implement a world class direct/indirect sales structure which effectively works to sell in and maintain
optimum levels of stock at his targeted retail markets in the southern part of the country.
Scope:
The Regional Sales Manager will be responsible for driving sales growth developing and
managing distributor relationships and leading the sales team in the southern and northern region. The role requires strategic planning of sales initiatives and ensuring revenue targets are met.
managing distributor relationships and leading the sales team in the southern and northern region. The role requires strategic planning of sales initiatives and ensuring revenue targets are met.
Subordinates:
Regional Managers for Northen states of the federation
EXTERNAL RELATIONSHIPS:
Retail Customers
Wholesale Customers
Consumers
Government Regulatory Agents
INTERNAL RELATIONSHIPS:
Sales team I Head Office
Human resources department in HO
Human resources department in HO
Finance department in HO
Supply chain department HO
Sales team Regional Office
Essential Job Responsibilities:
Provides quality leadership for all sales team in his/her region to achieve business objectives and sales targets.
Implements a monthly regional sales plan with his/her sales team which will deliver projected volume of
growth and weighted availability targets through proper DSS and Wholesale initiatives and their
management.
Ensures sales reps supervisors and have daily weekly and monthly volume objectives and KPIs (key
performance indicators) and that performance is tracked and reviewed daily.
Takes an active interest in the top wholesalers in his/her region ensures that these wholesalers have open communication lines to the RSM and makes regular calls to them to visit their warehouses and understand their market and trade opportunities. When necessary the RSM maybe required to directly manage these wholesalers.
Implements a standardized Market Intelligence Report which will capture information through salesmen
and supervisors and give feedback on this information concerning competition activities at retail & wholesale pricing initiatives unauthorized products and other product opportunities to the Head Office.
Implements a daily and weekly planning and performance review schedules to monitor his region
performance and find opportunities for improvement
Ensures the proper use management and maintenance of all company assets in his region.
Takes initiative to develop his sales teams; identify both high and low performers and finds solutions to
improving the value and performance of all his/herteam members.
Manages all government related issues in his/her region to avoid operational issues.
Identify new business opportunities and strengthen customer relationships.
Monitor and analyze market trends competitor activities and consumer behavior.
Implement and manage trade marketing initiatives to enhance brand visibility.
Provide sales performance updates and strategic recommendations to management.
Analytical skills
Qualifications:
Bachelors degree in Business Marketing or a related field.
Minimum of 5 years of sales management experience preferably in FMCG.
Strong leadership and people management skills.
Excellent communication negotiation and analytical abilities.
Willingness to travel within the region.
Complexity:
Able to set clear direction and communicate change
Able to resolve conflicts and effectively solve problems
Able to effectively coordinate the entire sales team in the region
Able to motivate team members
Able to accurately cascade sales strategies and programs(and/or new Company policies) to subordinates
Able to develop and deliver training modules on relevant topics to the sales team at every level
Independent Thinking:
Welldeveloped interpersonal skills and professional demeanor
Efficient team building skills
Ability to interact with any level within the organization
Ability to selfmotivate and multitask and work independently or within a team
Method of Application
Interested and qualified candidates should send their CVs to using ITRSM25 as subject of the mail.
Employment Type
Full Time
Key Skills
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