Trade Marketing Executive - Lagos
Trade Marketing Executive - Lagos
Posted on :
05-04-2025
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1 Vacancy
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Job Description
Job Title: Trade Marketing Executive (FMCG)
Location: Lagos
Department: Sales
Job Purpose:
The Trade Marketing Executive will be responsible for planning and executing trade marketing strategies
that drive product visibility sales and brand awareness across key retail and wholesale channels.
Scope:
He/she will develop and execute trade marketing strategies to enhance brand visibility and drive sales. Plan and implement instore promotions product displays and merchandising initiatives. Also Monitor market trends competitor activities and customer insights to refine marketing strategies and Organize and manage trade activations sampling programs and promotional campaigns
KPI s
1. Sales Growth & Market Share
2. Promotional Campaign Effectiveness
3. Distributor & Retailer Engagement
4. New Product Launch Support
EXTERNAL RELATIONSHIPS:
Customers and End Users
INTERNAL RELATIONSHIPS:
Sales team Head Office
Sales team Regional Office
Essential Job Responsibilities:
Develop and implement trade marketing plans and promotions.
Coordinate instore branding displays and visibility initiatives.
Work closely with the sales team to align trade marketing efforts with business goals.
Analyze market data and competitor activities to enhance trade marketing strategies.
Manage budgets and evaluate the effectiveness of trade marketing campaigns.
Build and maintain relationships with retailers and distributors to ensure brand presence.
Qualifications:
Bachelors degree in Marketing Business or a related field.
Bachelors degree in Marketing Business or a related field.
3 years of experience in trade marketing preferably in FMCG.
Strong analytical and strategic thinking skills.
Excellent communication and negotiation abilities.
Proficiency in Microsoft Office Suite and data analysis tools.
Method of Application
Employment Type
Full Time
Key Skills
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