The Sales Manager Retail is fully immersed in and responsible for sales and Account Management of avocados sold to grocery and food retail stores club stores produce wholesalers mass merchandisers produce brokers and food service accounts. Participates in the development of strategic and operational plans for the work group manages and measures results.
Manages account activity escalated matters handles reviews analyzes data communicate and works with customer representatives and internal department representatives. Demonstrates excellent product and customer knowledge to identify opportunities to grow overall sales product lines promotions and discuss potentially adding new product lines within a competitive market. Works closely with the VP of Sales Director of Sales and peers to support account activities when new prospects or increased product lines.
RESPONSIBILITIES
Primarily connects with potential customer account reps and builds customer relationships to build product sales. Responsible for KeyAccount Management while identifying potential growth opportunities. Builds longterm account value with senior level relationships within key accounts. Routine responsibilities include:
- Creates strategic plans to pursue potential new business and develops rapport leading to new accounts and sales growth.
- Calls on new and existing accounts prospective accounts to solicit orders.
- Responsible for creating brandspecific annual priorities across the Pricing promotion Distribution and Merchandising inclusive of assortment prioritization and optimization
- Assess competitors by analyzing and summarizing competitor information trends to identify new sales opportunities or developments.
- Influences the development of Long Range and Annual Operating Plans from a Category Customer and Competitive lens
- May create and deliver presentations to broad audiences to promote avocado sales.Prepare and coordinate customer product customer reviews and customer meeting presentations.
- Manage and maintain account information that may impact products and relate to other parts of the business such as accounting customer service logistics food safety division locations/order delivery schedules store counts demonstrations etc.
- Act as a customer/sales team advocate when communicating customer activity with appropriate parties and departments.
- Assist in the development of trade promotion strategies trade merchandising plans and major trade initiatives.
- Track communicate coordinate all account sales activity to appropriate parties and departments (launches price requests sample requests new item requests account setup changes logistics orderproductiondelivery cycles with appropriate parties and departments.
- Manage and coordinate related to Broker sales and activities.
- Tracks against the sales growth target strategy and considers budgetary needs and objectives.
- Prepare communicate and manage promotional calendar to customer value coordinating product tastings and demonstrations as needed with required parties/departments.
- May research information and provide supportive assistance to accounting or customer service to resolve account activity issues or discrepancies.
- Maintains a good professional working relationship with account contacts supporting common sales messaging seasonal changes and competitor advantage.
- In the case of a product recall becomes conversant with the scope of the recall and the impact to the customer for any remedial action.
- Maintains direct contact and notifications with accounts to maintain positive relations or provide updates as directed.
- Participates or leads SWOT analysis or other sales training and development efforts to maximize account management opportunities.
- Provide product support information and technical knowledge to customers.
- Support and manage specialized packaging and labeling to customer needs considering cost and value.
- Coordinate and confirm plant approved sample items and deliveries with Operations and Product Development teams.
- Notify all appropriate partiesdepartments of upcoming new customer rollout and new item launches or discontinued items and the impact.
- Coordinate customer meetings with appropriate partiesdepartments samples presentations price quotes and special customer requests to ensure meeting requirements are fulfilled.
- Coordinate and communicate with required parties and departments to attain and establish individual account activity timelines to meet customer expectations.
Perform other duties and projects as assigned or required.
BASIC QUALIFICATIONS SKILLS KNOWLEDGE AND ABILITIESS
- 67 years of CPG Center Store or Food manufacturing company experience; preferably in customerfacing Sales or trade fund budget management roles
- Grocery retail or warehouse buying or merchandising experience preferred. Produce experience is preferred.
- Fouryear degree in General Business Marketing Supply Chain Management or a related field is required or demonstrate equivalent experience.
- 7 years of experience in a sales account management role with successful history of food and/or beverage related consumer product sales experience
- Knowledge of principles and methods for showing promoting and selling products or services. This includes marketing strategy and tactics product demonstration sales techniques and sales control systems.
- General knowledge of food safety compliance related to produce.
- Experience using MS Office Suite software and a working knowledge of common applications such as ProducePro CRM ERP data analysis and graphics presentation software.
- Demonstrated good grasp of the power of Persuasion and influencing.
- Proven track record of delivering exceptional results in a fastpaced competitive environment.
SKILLS KNOWLEDGE AND ABILITIES
- Strong communication skills orally and in writing to speak and present information to others and to convey information effectively.
- Ability to apply critical thinking use logic and reasoning to identify the strengths and weaknesses of alternative solutions conclusions or approaches to problems.
- Highly organized and detailoriented
- Ability to work well with leaders at varied levels with positive results and outcomes.
- Ability to work independently and collaboratively with a positive disposition high level of professionalism and work ethic.
Ability to apply critical and logical thinking skills and exercise sound judgment
8. Ability to travel within the US; travel approximately less than 10.
Compensation:
- The base salary we reasonably expect to pay for this role is: $11700.00 $176000.00.
- The actual salary for this role will be determined by a variety of factors including but not limited to the candidates skills and experience.
- Please note that base pay is one important aspect of a compelling Total Rewards package. The base pay range indicated here does not include any additional benefits or cash bonuses that you may be eligible for based on your role and/or employment type.
Required Experience:
Manager