Marketing Analytics Effectiveness Specialist
Marketing Analytics Effectiveness Specialist
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Job Description
About the7stars
the7stars is the UKs largest independent media agency offering the best people the best service and the most creative media campaigns. Our clients include Free Now H&M IrnBru Nintendo and Travelodge.
Since our inception in 2005 we set out on a mission to inspire the exceptional and defeat the bad and the boring. By championing transparency our goal was to deliver awardwinning work for clients across all sectors whilst fostering a truly vibrant and inclusive culture that welcomes the best industry talent from all walks of life.
20 years on we have achieved all of this and more. We have graced The Sunday Times Best Companies to Work list for twelve consecutive years whilst also being crowned Campaigns Best Place to Work inand 2020. Our work has garnered acclaim from the likes of IPA WARC Effie Media Week Thinkbox Campaign Magazine The Drum AdWeek and more. We have continued to grow our agency every single year delivered showstopping work for our clients and have consistently delivered exceptional media value.
The Opportunity
As a member of the Analytics & Effectiveness team you will be a key part of the7stars. You will engage with clients as both a practitioner (attribution econometrics experiments projects) and a strategic advisor (investment planning measurement and optimisation framework media strategy test and learn roadmap).
The purpose of the role is to support clients in improving marketing driven profit growth through design coordination and delivery of the right effectiveness initiatives.
You will be guaranteed variety autonomy and senior client exposure. And you will work across a broad range of clients categories audiences project briefs and methods from day one.
The role will include line management responsibilities for junior team members as well as supporting the agencys marketing and thought leadership efforts.
The Insight Analytics and Data unit you will be a part of are an award winning multi discipline team of 25. In recent years we have won prestigious awards including Effie (Ancestry) Campaign/Media Week (Gousto Warner Music) and IPA Effectiveness (Wagamama Suzuki) as well as being awarded the IPAs Effectiveness Accreditation twice 202123 & 202325.
We are looking for the following attributes & experience in the successful candidate:
Expert knowledge of Econometrics Forecasting Investment Planning & Optimisation Media Experiments/Tests. Highly likely to have been hands on in a past or present role.
Relentless intellectual curiosity.
Comfortable in the minute detail of large data sets but equally mindful of the big picture.
Results oriented with an unerring focus on adding commercial value for our clients through better use of data and analytics.
Has a coachs mindset is passionate about guiding developing and managing analysts in the team. As well as equipping clients and the7stars planning teams to make more evidencebased investment decisions autonomously.
An awareness of current hot topics in the industry with a perspective too.
Requirements
- Previous experience in a marketing effectiveness or analytics role. Either client side in specialist consultancy or with a media agency.
- Experience building communicating and leveraging complex models (e.g. econometrics) to drive incremental growth.
- The ability to communicate complex ideas in a universally accessible manner and build rapport with nontechnical clients.
- Excellent data visualisation skills and attention to detail.
- The ability to teach and be taught absorb new knowledge quickly as well as educating and empowering your agency colleagues.
- Solutions first mindset with the ability to proactively identify client needs and the solutions that meet and exceed them.
- Comfortable presenting to CSuite audiences and dealing with challenging questions.
- A strong understanding of the marketing planning and media planning process.
- Experience developing new technical products for agencies or advertisers (this does not need to have been hands on).
- Experience managing multiple cross discipline projects and prioritising competing demands in a fastpaced environment.
- Comfortable with scripting languages (R Python SQL most relevant). Highly skilled at extracting managing and manipulating big data sets.
Benefits
- Uncounted holiday
- Performance related Summer profit share & Christmas bonus
- Flexible & hybrid working
- Personalised training plan & access to coaching
- Wellbeing days
- Flexible pension plan through Royal London 8 employer contribution under 35k)
- Optional private medical insurance (Vitality) & cash back plan (Medicash)
- Employee Assistance Programme
- Work from anywhere up to 2 weeks each year
- Paid for gym membership with a choice of 5 gyms
- Enhanced family friendly policies
- Personal finance advice & support
- Life Assurance & Critical Illness cover
- Profit share scheme (after 3 years service)
- Electric Vehicle scheme
- Nursery Partnership
- Tech & Cycle to Work scheme
- Season ticket loans & expensed Railcard
the7stars is committed to creating a diverse environment where employees feel empowered to share different ideas perspectives and experiences in a collaborative and creative work environment. Equality and inclusion are at the heart of our culture. All qualified applicants will receive consideration for employment without regard to age disability gender reassignment marriage and civil partnership pregnancy and maternity race (which includes colour nationality and ethnic or national origins) religion or belief sex or sexual orientation.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
