Marketing Manager Research Solutions
Marketing Manager Research Solutions
Posted on :
05-04-2025
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1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
05-04-2025
Job Description
Position : Marketing Manager Research Solutions Remote
Location : San Jose CA
Duration : 12 Months
Total Hours/week : 40.00
1st Shift
Client: Medical Devices Company
Job Category: Marketing
Level Of Experience: MidLevel or Senior Level
Employment Type: Contract on W2 (Need US Citizens Or GC Holders Only)
Job Description:
Overview:
- This temporary position with client will support downstream marketing activities and the ongoing development and of integrated global marketing campaigns and collaterals that drive flow cytometry research instruments reagents and software solutions to generate demand and brand preference.
- These omnichannel campaigns comprise the creation of tactics to support the business objectives (web social email print tradeshows webinars whitepapers etc..
- Strong focus on messaging and content development and providing the regions with tactical elements ready for deployment.
- The successful candidate must have a track record of tactical ; someone who can help craft and manage global marketing programs and tactical communication plans on tight deadlines and with limited resources.
- The successful candidate will also need to partner with other functions including global and regional product managers global marketing communications tradeshow/event staff digital marketing ecommerce web and inside sales teams to create and maintain the integrity of the communications process and be a team player who can meet the overall goals set by the company marketing and sales.
Responsibilities:
- Develop and execute effective marketing campaigns to drive growth and adoption of key product lines and solutions and ultimately generate high quality leads.
- Responsible for planning and generating annual and quarterly lead generation and customer awareness campaigns. Actively monitor lead evolution to sales funnel by working closely with sales and lead nurturing partner.
- Accountable for content development for the web and other channels to drive traffic engagement and marketing qualified leads.
- Understand key market trends barriers customer insights and competitive information to identify customer needs at global and regional levels and translate into actionable programs and assets.
- Partner and collaborate with regional marketers and other crossfunctional teams to optimize program development roll out training and implementation with measured results.
- Develop actionable workplans and roadmaps that align with business objectives timelines and budget; lead internal teams and vendors in material development and program implementation.
- Communicate and drive alignment on priorities key initiatives and messaging.
- Coordinate with product marketing and digital/eBusiness team to oversee the web page content format and overall digital presence.
- Collaborate with Scientific Marketing to consolidate and manage the tactical plans derived from new scientific evidence developed to support the strategic marketing goals.
- Serve as the point person/project manager and coordinator for downstream marketing campaigns and digital assets related to the BDB strategic imperatives. Actively collaborate with marketing counterparts channel partners and global managers to strategize design develop monitor & manage quarterly timelines for campaigns. Provide feedback and review/optimize campaigns and content when necessary.
- Analyze success metrics for campaigns and other assets to determine ROI. Provide feedback to business leaders on campaign metrics and relay feedback to internal and external stakeholders. Actively work with marketing stakeholders and leadership to ensure marketing mix spend is tracked to annual marketing plans and adjust campaigns for efficiencies.
- Analyze Salesforce and Market reports on monthly leads quotes demos wins losses and report to sales and marketing. Provide quarterly strategic recommendations to increase efficiency of campaigns or report risk to financial performance. Work closely with program managers in all regions to develop a global dashboard.
Required Experience:
- Bachelors degree in Biology Communications Marketing or a relevant field MBA preferred. Experience in flow cytometry or singlecell multiomics preferred but not a must.
- Minimum of 5 years of marketing experience in the life sciences industry.
- Candidate should have a working knowledge in brand marketing market/customer segmentation value proposition development competitive analysis marketing communications and digital and traditional GotoMarket strategies.
- Experience with online lead funnels (generation nurturing scoring and conversion) using CRM such as Salesforce and marketing automation technology such as Marketo.
- Experience working on a variety of marketing campaigns from inception to completion.
- Experience creating content for web and social media.
- Ability to rapidly absorb detailed product information and translate it into correct messaging to be used across all tactics.
- Ability to work effectively on multiple projects with competing priorities.
- Strong collaborator with the ability to work well within the department and crossfunctionally and to solve for the big picture.
- Superb crossfunctional project management and leadership skills and the ability to influence across all levels of the organization.
- Strong creative perspective to bring fresh ideas to our marketing campaigns in a collaborative manner.
- Comfortable in a global fastpaced alwayson highly matrixed environment.
Others:
- After Covid 1520 travel (domestic & international)
- 12 months with the potential to be hired as a permanent employee
Required Experience:
Manager
Employment Type
Full Time
Department / Functional Area
Key Skills
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