Brand Communication Expert
Brand Communication Expert
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Job Description
The marketing at Allegro is a team of nearly 150 minds shaping experiences for millions of visitors every single day. Operating on a massive scalewith over 20 million customers annuallywe dont just follow trends we set them.
Armed with cuttingedge analytics and innovative strategies we optimize performance across every channel and throughout the entire conversion funnel. But what truly sets us apart Our bold unconventional approach to communicationintroducing groundbreaking solutions rarely seen in Poland.
Collaboration is at our core. We work hand in hand with diverse teams across Allegro and partner with the countrys top agencies to drive visionary outofthebox projects. If you thrive on pushing boundaries and redefining marketing standards youll feel right at home here.
Your main responsibilities
- You will take part in creating the Allegro brand and subbrands (Smart! Pay Protect) communication and their implementation in multichannel campaigns
- You will take responsibility for planning and implementing entrusted campaigns
- You will cocreate the brand communication strategy not only on the Polish market but also on new markets where Allegro is present
- As part of your daily tasks you will constantly deepen your knowledge of buyers on Allegro in order to be able to formulate the right consumer insights
- You will be responsible for translating consumer insights into specific campaigns initiatives and markets
- You will manage a multimillion budget both production and broadcast
- You will codecide on budgets for the coming years targets and challenges for Allegro
- On a daily basis you will cooperate with the best media and creative agencies in this country
- You will also focus on finding new effective ways to reach the target group
- You will translate your activities into numbers in order to be able to measure the effectiveness of the campaigns carried out
What we offer:
- A replacement contract (vacation maternity leave)
- A modern office and work tools
- An informal working atmosphere in a professional team
- A rich package of nonwage benefits in a cafeteria system you decide what you use
- English classes paid for by us
- A training budget and internal MindUp platform
- Work in a hybrid model 3 days work from the office 2 days possibility of remote work)
This is the right job for you if:
- You have at least 5 years of experience in planning and executing 360 marketing campaigns
- You have worked on multimarket communication strategies across CEE regions
- You know how to leverage marketing research insights to drive impactful campaigns
- You have strong English skills (minimum B2 level)
- You are familiar with key marketing metrics such as TopofMind awareness consideration price perception GRP and more
- You have handson experience in media planning and buying
- You understand how to attract new users to online shopping across various demographics
- You excel in analytical thinking with the ability to build and optimize performance funnels
- You thrive in fastpaced dynamic environments collaborating with multiple stakeholders
- You are openminded innovative and always seeking fresh solutions
- You can analyze complex data sets and translate them into actionable recommendations
- You stand out for your creativity curiosity and passion for new trends
- You have experience in executing marketing initiatives in the gaming industry
If youre excited about pushing boundaries and shaping the future of marketing wed love to hear from you!
Please send in your CV in English as part of the recruitment process will be held in English.
Remote Work :
No
Employment Type :
Contract
Employment Type
Contract
