B2B Investment Marketing Writer Vice President
B2B Investment Marketing Writer Vice President
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Job Description
This new role sits within our J.P. Morgan Markets business which offersmarketleading research proprietary pricing data and analyticsplus trade across multiple asset classes including credit equities and FX.
Clients use a portal to access to access all products and services across the full trade lifecycle. We need you to help make it better so we can deliver a cohesive brand message and an exceptional digital experience.
As the successful candidate youll create content strategies and guidelines for how we market innovate and deliver at the portal level for all Markets products and services. This role will be highly visible and require working horizontally across the Markets businesses.
Youll also collaborate with the Digital Experience Design team which includes more than 200 UX and visual designers service designers researchers creative technologists and content specialists. Colleagues in the Marketing group will show you how to align with branding and marketing guidelines.
Leveraging the latest techniques and user research youll develop a comprehensive understanding of client needsand the desired outcomes to deliver solutions to address them.
Job responsibilities
- Develop marketing strategies and communication plans across our digital channels including web desktop and mobile.
- Provide guidelines to support the J.P. Morgan Markets brand which should filter down to the underlying products and services to provide a cohesive experience to end users.
- Write/edit product descriptions case studies articles video scripts emails slide decks into a consistent voice tone and style.
- Follow the firms content guidelines and contribute ideas for improvements.
- Collaborate with content strategists technical writers product owners developers marketers and other key stakeholders.
- Provide insights for improving usability and client satisfaction.
- Manage high volume and/or complex content changes with speed and accuracy.
- Coordinate withsubject matter expertsto build knowledge base and supporting materials.
- Demonstrate a keen interest in fintech and the future of digital experience for Markets.
- Analyse industry trends and the competitor landscape to deliver better products.
- Represent the best interests of the Markets portal and its offerings as a first goal in any interaction.
Required qualifications capabilities and skills
- 8 years of experience writing marketing copy.
- B2B content and communications.
- Financial services preferably investments.
- Experience working collaboratively with multiple teams and disciplines.
- Strong communication partnership and stakeholder management skills.
- Commercially focused and entrepreneurial.
- Quick learner with excellent attention to detail.
- Strong work ethic.
- Excellent verbal and written communication skills.
- Knowledge of Associated Press (AP) Stylebook and/or other style guides.
Preferred qualifications capabilities and skills
- A portfolio of content examples that demonstrate clarity of style and voice.
- Experience with tools such as Jira; and content management systems such asAdobe Experience Manager.
- A team player with the ability to collaborate with global crossfunctional teams and build relationships.
All candidates proceeding in the interview process will take a timed content exercise.
Required Experience:
Chief
Employment Type
Full-Time
